Digital Marketing

Back in 18th century when industrialization was at its nascent stage, the toughest problem that the manufacturers encountered, for making a sale, was making the product itself. Those were the good days when for doing a good business all…

Digital Marketing is composed of two words: Digital & Marketing; and there is only one rule which can optimally define these two terms: “The Only Constant Is Change” If I were to explain digital marketing to a complete newbie,…

The relation between a client and digital marketing agency takes time to mature. A patient, nimble client can go long way in strengthening this relation. Whereas there are several factors that can destroy this relation, and impact the…

Digital Marketing needs patience, focus and unlimited dedication with very less expectations; marketing on the web is slow, painful and full of nasty surprises. Often digital entrepreneurs assume success to be like a race – wherein you…

Digital Marketing is evolving at a rapid speed; it is changing every second simply because there is no thumb rule to do marketing. Consumer behavior, which is the foundation of Digital Marketing is so unpredictable, that Marketing is no…

Digital marketing is gaining momentum in India. Brands, Ad Agencies and companies are taking digital more seriously than ever before. One of the biggest advantages that Digital Marketing brings to the table is Measurement. We all have heard…

Its Monday morning and time for our weekly wrap-up – Here are the buzzing stories for last week. For any Business to succeed, Lead generation (whether offline or online) is the key aspect. And, rules of Lead generation are changing with…

Social Media has gripped the world’s largest democracy like never before. Celebrities, normal people and now even brands are moving onto web 2.0 and social media like as if it’s the next best thing. PR, marketing their products, ecommerce…

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…