Digital Marketing

Creating content is easy. Write a blog. Whip up a neat chart or graph. Share your thoughts on video. It’s managing this content and deploying it using a coherent content strategy that is tricky. According to a recent CMI survey, Over…

As time progresses, science and technology are progressing, that too in leaps and bounds. This progress, although worth appreciation is notorious for ridding people of their jobs and replacing humans with machines.

What is the most important priority for a startup? Some might say survival. I’d say it’s growth. In the same vein as “offense is the best defense,” startups need to keep growing if they harbor any hopes of survival. Few startups, if any,…

The realm of digital marketing is continuously evolving, equipping marketers for reaching out to their target audience in a hyper-targeted and cost-effective manner

When bouncers are used for manhandling terminated employees from an IT company, then it becomes a shame. Something similar happened in Hyderabad, where Verizon used bouncers to forcefully evict a terminated employee.

Digital Marketing, whose base is the Internet and the way business happens on the Internet received a tremendous boost due to this explosion of new users, and this is the reason our Digital Marketing predictions for 2018 focuses on three…

Definition of Prediction: An event or action predicted, a forecast of future events Definition of Anti-Prediction: A predicted event which doesn’t happen the way it was predicted. 2016 would be a remembered as a special year,…

Love it or hate it, digital marketing is here to stay. And today it is an integral part of an organisations marketing strategy no matter which industry they are from or whether the offering is a product or a service. Parallel to the…

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic intelligently to get more rewards while booking an air ticket online for my…

India is right now positioned at an interesting threshold encompassing technology, business and Internet which has never been witnessed before. If ecommerce market was worth $3.8 billion in 2009, then it became $17 billion in 2014 and…