Amul

Milk and milk products sold by leading dairy giants Amul and Mother Dairy will become more expensive, starting Wednesday, Aug 17. After Amul hiked the prices of its products, top competitor Mother Dairy too raised its prices by Rs…

Railway Engines Will Now Have Ads Similar to Whatsapp, Facebook, and Instagram, the Indian Railways is also going for advertisements to increase revenue and monetary income. The only difference will be that the Indian Railways’ plans of…

It is a classic strategic move by two brands - a marriage of business practices which will break boundaries and induce a new form of tactical expansion never witnessed in India. World’s largest ecommerce portal, Amazon has decided to…

146 year old Tata Group is India’s #1 brand as per a research conducted by consulting firm Brand Finance. The research estimates that the top 100 Indian brands are worth $92.6 billion. Out of this, the top 50 brands constitute $81.6…

Its amazing how Amul keeps retaining the crown of being the top Indian brand even though they spend probably fraction of money on advertising & branding as compared to other Indian brands. Campaign Magazine which releases Asia’s top…

AMUL has done it again – It has been voted as the Number 1 Indian brand in Asia – Pacific. Branding of Amul is completely different than any other traditional brand that you encounter. Their branding budgets are far less than many other…