146 year old Tata Group is India’s #1 brand as per a research conducted by consulting firm Brand Finance. The research estimates that the top 100 Indian brands are worth $92.6 billion. Out of this, the top 50 brands constitute $81.6 billion, which has increased 10% compared to last year.
Positioned at #2 is Life Insurance of India (LIC), which was not even in the top 50 last year. Brand LIC has been estimated to be worth $4.1 billion as of now.
SBI with brand value $4.06 billion witnessed sharpest fall in brand value; compared to last year, it has lost 32% of its overall brand worth.
Andhra Bank and Indian Bank are other PSUs which have witnessed sharp fall in their overall brand worth. Last year, PSUs such as Allahabad Bank, Central Bank of India and IOB witnessed lowering of their brand value. However, even with 32% drop this year, SBI is ranked #3 in the overall chart.
Airtel, whose brand value has been pegged at $3.8 billion has maintained it’s #4 position.
Reliance Group too has lost much of it’s brand value owning to huge gap in revenues from it’s energy division. It has slipped to #5 from #3 last year. In fact, Oil & Gas companies such as IOC and ONGC has also witnessed sharp fall in their overall brand value.
Surprisingly, there are no eCommerce brands in the top 100 chart. Here are the Top 10 brands, their value and brand ratings.
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Surprise Entries
Besides LIC, which has climbed the chart from nowhere to #2 this year, couple of other brands made their debut in this year. Amul, with total brand value of $1.11 billion has surprised everyone with their debut in this chart, as they are positioned #20.
Cigarette brand Gold Flake too has made its entry for the first time with brand valuation at 963 million and positioned at #23.
Parle brand too has made it’s debit with total brand valuation at 475 million and positioned at #39.
Mother Diary, Nandini agro products and Bharti Infratel are other brands which have debuted this year.
IT Companies Lost Brand Value
Despite some brilliant 1st and 2nd quarter results by majority of IT services companies, brand value of most of them decreased in value.
Infosys lost one position to be ranked at #9, with total brand value at $2.2 billion; Wipro with brand value $1.9 billion also lost one position this year to be raked at #11.
Only HCL Technologies was able to increase its brand worth to #12 compared to #14 last year as it’s brand value increased to $1.9 billion from $1.2 billion last year.
ICIC Bank Beats HDFC Bank
Among banks, ICICI Bank was successful in beating HDFC Bank in the ranking as is positioned at #13, compared to HDFC which is ranking at #17. Although both of them have lost their ranking compared to last year. Axis Bank too lost one position as its ranked #24 this year. [Suggested Reading: ICICI Beats HDFC Bank on Social Media]
How Was Brand Value Calculated?
As per Brand Finance, a brand is termed as “Trademark and associated IP including the word mark and trademark iconography”.
Keeping this definition as a background, they have calculated the overall Brand Value using the “Royalty Relief Methodology” which determines the value a company is willing to pay to license the brand in case they are not using it.
There are several factors to be considered here, for example predicting future revenues of the company, calculating royalty rate etc. You can find the complete methodology of the brand ranking here.
For complete ranking of the top 100 Indian brands, visit here.
