Tata continues to reign as India’s #1 brand in InterBrand’s recent “Top 30 Brands of 2015” list. Last year as well, Tata was ranked #1. Reliance and Airtel are rankled #2 and #3 positions, which has remained unchanged from 2014.
Meanwhile SBI slipped from #4 to #5 this year, while Mahindra slipped from #9 to reach #10 position. Idea too lost much of it’s brand value as its ranked #24 this year, down 2 spots from last year.
InterBrand, which is part of Omnicom Group started ranking India brands in 2013, and this year it was their 3rd such branding list. The latest ranking was released at a function in Mumbai, where Ashish Mishra, Managing Director of Interbrand India said, “Interbrand India’s larger purpose in the market is to identify the Best Indian Brands and help them in their journey towards becoming Best Global Brands,”
Some of the brands which gained maximum value to its brand are: Kotak, Tanishq, HCL, Asian Paints, Maruti Suzuki and Dabur. Whereas the brands which its value are: ONGC, Reliance-ADAG and Idea.
Branding Analysis of Indian Companies
In terms of growth, brand ‘Tata’ overtook every other brand as it witnessed massive 12% growth, whereas #2 Reliance managed 2% growth, whereas #3 ranked Airtel managed a healthy 10% growth.
As per InterBrand’s analysis, Tata alone powers 17% of the total value of the top 30 Indian brands. If we measure the branding impact of top 3 brands, then they contribute roughly 33% to the overall branding value of all the companies in top 30 list.
Ashish Mishra shared that Tata’s biggest push came from their TCS brand, which contributes largest share to overall market capitalization and profits of Tata Group. Infact, with market capitalization of Rs 4.66 lakh crore and revenue of Rs 94,60,0 crore (2014-15), TCS is bigger than any BSE listed Indian company.
Recently, TCS announced relief measures of Rs 1100 crore for their employees who were affected by Chennai floods. Such acts of kindles definitely helped them to maintain their branding lead in this cut-throat market.
Comparably, #2 ranked Reliance has market capitalization of Rs 3.08 lakh crore and annual revenues of Rs 3.75 lakh crore (largest for any Indian company); and Airtel has market capitalization of Rs 1.25 lakh crore, and revenues of Rs 92,135 crore.
Fluctuating Branding Valuations
Despite presence of International insurance providers, LIC has made a steady improvement in its branding as it has climbed one spot to become #4 biggest brand of India. InterBrand estimates its brand value to the tune of Rs 22,894 crore. This year, LIC has replaced SBI for #4 position, who brand value decreased to Rs 22,682 crore.
Other brands which witnessed maximum growth in branding value are: Infosys (growth of 17%; ranked #7); Zee which debuted in the top 30 list with brand value of Rs 4195 crore.
You have a look at the entire report for 2015 here. Last year’s branding report is here."The Top 30 Indian Brands of 2015; Tata Remains at Top Spot, SBI, Mahindra, Idea Lose Their Branding Power",