Delhi Overtakes Mumbai As Ecommerce Hub. Women Buyers Increase [Ebay Census 2014]
19 year old eBay is considered as one of the biggest ecommerce marketplaces. With 33500 employees, they churned out revenues worth $16.05 billion in 2013, with $41.49 billion assets registered as per their official filings.
Ebay India, which is a 100% subsidiary of Ebay Inc. claims to have 21 lakh users, spread across 4306 cities as of March 2013. 30,000+ merchants use eBay to sell their products.
After analyzing transaction data between January 2013 and June 2014, they have just released their annual Ecommerce Census results, and the data is a virtual goldmine for any entrepreneur looking into ecommerce segment inside India.
The data covers everything which was exported, sold or traded on Ebay India platform, across all 28 states and 7 UTs. Products from eBay India were exported to 206 countries during this period.
Delhi has retained it’s position as the #1 ecommerce hub as it witnessed maximum transactions; but the real winner is Tier 2 and Tier 3 cities, which accounted for more online business than all metros combined.
As per the report, against 10 top performing metros, there are 3133 Tier 2 and Tier 3 cities along with 1233 rural hubs which accounted for heavy ecommerce buying and selling, and the trend is only on the rise.
The report also observes that more and more female buyers are adopting to the digital medium of shopping: “Customers have been shopping more for products in the lifestyle category, with women shoppers in the country being prominent contributors to the category.”
A) City Wise and State Wise Ranking of Ecommerce Transactions:
As per the census, Delhi reported maximum sales of mobiles and accessories; and accounted for maximum transactions. Mumbai is at #2 and Jaipur is at #3.
Here is the list of top 10 cities as per Ebay research:
Top 10 States as per eCommerce transactions nationwide:
- TAMIL NADU
- ANDHRA PRADESH
- UTTAR PRADESH
- WEST BENGAL
If we observe ecommerce transactions and buzz among Tier 2 and Tier 3 cities, then Andhra Pradesh and Kerala stole the show.
Top 10 rural locations for 2014 are:
- GUNTUR (Andhra Pradesh)
- TADA (Andhra Pradesh)
- KARTHIKAPPALLY (Kerala)
- GHATTIA (Madhya Pradesh)
- CHORAYASI (Gujarat)
- JALGAON (Maharashtra)
- BUDGAM(Jammu & Kashmir)
- CACHAR (Assam)
- ADUR (Kerala)
- VILLUPURAM (Tamil Nadu)
B) Top 10 Export Hubs
Ebay provides a neutral marketplace where sellers from remote locations in India can sell their products to buyers in other countries. Ebay observed that maximum export is taking place for US based buyers, followed by UK and Australia.
Here is the top 10 list of export hubs for Indian sellers:
C) Top Selling Products on Ebay India
Electronics once again dominated the market, as 47% of all products exported or traded on Ebay belonged to electronics niche. Life style products is at #2 position with 45% share.
Top 5 list of products which were traded (within India):
- MOBILE PHONE
- NECKLACES & PENDANTS
- AUDIO & HOME ENTERTAINMENT
- MEMORY CARDS, PEN DRIVES & HDD
- MEN’S WRIST WATCHES
If we observe exports, then jewellery is still the most sought after product of India, followed by health related products and cloths.
Top 5 list of products which were exported from India:
- JEWELLERY & WATCHES
- HEALTH & BEAUTY
- CLOTHING, SHOES & ACCESSORIES
- DVDs, FILMS AND TELEVISION
Maximum buyers on Ebay India came from Western India with 35% share; followed by 30% from Northern India; 27% from South India and only 7% from Eastern India.
The report mentions that as ‘India made’ Jewellery and Accessories are experiencing record exports, Ebay is “thus propelling Prime Minister Narendra Modi’s ‘Make in India’ a visionary campaign.”