Mobile telephony

“Let’s celebrate the birth of  Zero paise per second… It will change the way you talk forever!” That’s how Videocon’s promotional one-liner envisages on ZeroIsHere.com for conceiving the birth of the revolutionary Next Generation…

How much importance does a logo or signature tune have for a brand? And that too for a brand that has established itself in the field of telecom, which is one of utmost competition with operators making a beeline for supremacy. Airtel which…