marketing

Market leaders are always in a peculiar position. Always faced with the daunting task of keeping their position, Often than not, they lose track of what got them to the top and end up as laggards in the Industry they once dominated. In…

You are the largest e-commerce website in the world. You also happen to be one of the largest cloud based infrastructure service provider in the world. What do you do next? Hey, why not get into the hardware business and launch a simple yet…

I came across a very interesting discussion on LinkedIn a few days ago. The debate was that if we had to choose one what would be more important: A strong corporate brand or a strong product brand? As I followed the discussion, I looked…

Update: Looks like the presentation was copyright of Hubspot and some user had actually copied it without license. I am putting up the original presentation created by Hubspot I just came across a fantastic Slideshare presentation, by…

In the early 1980’s there were two automobile giants in talks with the Indian government, to launch a small car in India. One of them was Suzuki that went on to create history with the launch of the Maruti 800. The auto giant that didn’t…

Do sales guys make good marketing professionals? Alternately, is it necessary for marketing guys to have a sales stint to be successful? This is an evergreen debate. The FMCG industry in India has traditionally preferred marketing…

Wipro, once the third largest Indian IT services company has not had a good few years. Senior executive departures, organization restructuring and the latest financial numbers have not helped Wipro to maintain its position in the ever…

Here’s a question for you - How did that mobile phone you are dabbling with your hands reach you? Your answer might be I bought it from the store down the road. There are bunch of stores like Sangeetha, Univercell, Hotspot, Next or your…

While watching a reality show / sporting event / award function or any other media event, ever wondered who is actually entertaining you with those freely aired programs without being charged a penny? No, not the small-screen Producers;…

This article presents a new model of the role and relevance of marketing in small- and medium-sized enterprises (SMEs). This will present you with ways to tackle the key marketing challenges, revealed in recent statistics and my own…