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Google-Business Card

The rules of marketing are changing rapidly – Social Media is now becoming  an important aspect of marketing for every small & large business – Be it offline or online. Take a look at this following presentation created by Social Media Marketing agency Hubspot. Although, the numbers given are more for …

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Trakin Toons: Wipro Employees Beware !!

by Srikant
wipro blog policy - monitor rules - SJ post arrow hit laptop - note - message - injurious job freedoms - trak

I am sure you may have already heard about the Wipro Blogging Policy that they have officially released – Wipro Employees now have to be very careful about what they put up on the internet – Be it a blog post, a comment or even a social Media Interaction. Wipro is watching what its …

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What you may not know about Ganesh Festival: An appeal !

by Arun Prabhudesai
Ganesh Idol

Ganesh Festival is really a time for festivities; it slowly starts to get Indian people into festive season mood that spans till end of Diwali. If you live in cities like Pune and Mumbai, you will know the kind of celebration that happens for 10 straight days. The streets are overflowing with people to see the beautifully decorated Ganesh Idols. The roads are closed at night, loud music and expansive lighting greets you everywhere.

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Blogging in India: A Research report

by Arun Prabhudesai
Blog writer blogger

Blogging scene in India is steadily growing. I remember when I started blogging in May 2007, there were hardly any blogs that were popular except, Labnol and couple of others. But now the blogging scene in India is improved. There are number of Indian blogs catering to various fields that are …

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Are bloggers entrepreneurs?

by Sriram Vadlamani

Dictionary.com has this definition for entrepreneur : a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk. I think business is something which produces something and in return generates some money. Blogging fits that. Post is the product and the advertising money is the revenue. Now, for us [...]

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Will 2009 be the year of Blogging in India?

by Sriram Vadlamani
blogging

3 incidents mark 2009 and it is all set to become a year of blogging in India. It first started with Chetanye Kunte and the Mumbai blasts. It marked the way blogs has gained prominence at a broader level when NDTV took it seriously. Next up in the chain is the fake IPL player blog. [...]

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Can blogging land you a job?

by Sriram Vadlamani
blogging_Sue_Richards

I read this really un-interesting  piece from BS. The title read : Blogging could ‘even’ land you a job. First thing which caught my attention is the word ‘even’. I found that word condescending. It sounds like among other fun and silly things, blogging can do something serious like landing you a job. I overcame [...]

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Trak.in October stats and more…

by Arun Prabhudesai
October Stats

So how was October for trak.in ?

Hmmm…I’d call it a decent month, considering that most of the month was full of festivities and people wanted to enjoy rather than read about grim business and economy rants !

Honestly, apart from Diwali there was nothing really to cheer about this October. My startup was in middle of discussions with number of VCs for funding, however, everything has suddenly come to standstill.

I am digressing here…back to how trak.in fared in terms of traffic and subscribers.

October Stats

October 2008 saw 333,741 pageviews from 123,101 visits, marginally more compared to September. This is off course in addition to roughly 25,000 post views that I get from regular feed subscribers (based on feedburner stats). Pageviews per visit stands at healthy 2.71. As it usually is, most of my traffic comes from Google – nearly 80%.

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Bloggers do not trash your company, either you already are trash or you are doing it yourself!

by Arun Prabhudesai

I read this really disturbing news. Companies are employing agencies to clean-up negative feedback online. Their target is “crazy blogs”. The definition of crazy is at best undefined. Who will be defining crazy? If I narrate my experiences about some product or service which I bought or experienced and if that helps someone to make a better decision, what’s wrong with that.

This is a direct stab at our democracy and freedom of speech. India is more becoming like China. A police state. Through official and sometimes not so official channels, India slowly but surely is becoming a police state. Yesterday was the ban on smoking in public places where the definition of public place is debatable.

Now this is underground Internet Mafia Style Company !

Companies who are offering these services are eBrandz, Communicate2, Value Pitch, and Id8lab.

Their main targets are the websites like mouthshut, complaintboard and customercomplaint.

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Email is still the most popular way of sharing articles from a blog / website.

by Arun Prabhudesai
ishare button

While carrying out routine admin tasks of my today I came across some very interesting statistics that I thought of sharing with my readers.

Nearly a month back I installed a plugin called ishare that helps readers to share articles published on trak.in blog. Now-a-days, having social bookmarking buttons on your blog is commonplace. It helps to bring in traffic to your blog. ishare is a neat plugin that not only allows you to share the articles through social bookmarking sites but also allows you to email the post, convert it to pdf or word document and even print it.

When I installed this plugin, I thought more than 3/4th of users will use it for sharing articles on social bookmarking sites. But I was wrong !

The traditional way of sharing articles via Email still rules !

Here is the snapshot of how readers have shared articles using ishare buttonbutton.

Main-Sharing-stats


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The new mantra of PR: Marketing through blogging and Social Networking

by Arun Prabhudesai

Indian blogging scene has grown quite a bit over last 12 to 18 months. Last year in May when I started blogging, there were hardly any blogs that one could name which were even remotely popular, other than Labnol and couple of others. However, over last year or so Indian blogging scene has grown and now we have number of blogs that command decent traffic.

I see exponential growth in Indian bloggers in coming months  , thanks to Aamir, Amitabh and host of other celebrities (latest being Salman Khan ) embracing blogging quite seriously. Yes, it is may be money making source for some, but these celebrities are bringing "blogging" into Mainstream media. Not a single day passes by without some or the other blog content being quoted in our national dailies.

With blogging becoming popular, most PR agencies are looking at bloggers as a serious marketing avenue. During early days of my blogging I used to get standard PR material mailed frequently, most of which could be termed as spam mails, as little consideration was given to who the blogger was, what subject does he write about and so on.

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Is Amitabh the highest paid blogger in the world?

by Arun Prabhudesai

Just came across this news – Amitabh Bachchan is being paid Rs. 100 crore for writing on his blog – that is nearly 25 million dollars ! Now thats a HUGE sum to be paid to write a few paragraphs daily, even if it is from an iconic figure like Amitabh Bachchan.

I have been an ardent admirer of Amitabh not only for his acting skills, but more so in the way he has conducted himself off-screen through-out his illustrious career. It is tough being in public eye constantly for more than 35 years and he has handled the media glare exceptionally well. Never has he stirred up controversy, always keeping mum and never really criticizing or putting down his fellow actors. However, since he has started blogging, things seem to have taken a total U turn. Nearly every post he has written have been controversial and widely covered by Indian media.

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Trak.in Blog celebrates its First Anniversary

by Arun Prabhudesai
anniversary

WOW ! Today Trak.in blog is One year old. It was officially launched on 1st May, 2007 (although a few posts were published in April end).

anniversary

Looking back, it has been one of the best years of my life and lot of the decisions I have made were influenced by this blog. Two most important things have happened – I moved back to India and have taken a plunge into entrepreneurship.

One of the biggest accomplishment for me is that this blog has enabled me to network with hundreds of new people over last one year. Something that would have been nearly impossible for me otherwise.

Having said that, I have also had my share of ups and downs. Blogging is tough, especially when you have regular readers coming to your blog with expectations of finding something useful. There have been numerous occasions when I just could not write for days together and ended up writing some really poor quality posts. But positive comments and mails from my regular readers have kept me going through all these tough moments.

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Brand Building is definitely an exercise

by Arun Prabhudesai
Apple Brand

Brand Building over the new media is just an emphasis or a new route to the traditional media which means “Give customers what they want”. The business means the same today, as it was yesterday. However with the rising trends like Competition, Globalization and Virtualization, the options to reach consumers are broadened.

The simple steps to build a brand are to fulfil the requirement of the end users, relentless attention to make such brands and the third step that follows the two which is consumers become part of the marketing and sales force (Word of Mouth). Engaging customers in a way that value deliverance is the embedded keyword behind your core strategy is a concern, however leveraging customers’ value acceptance is given more priority

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October Roundup: Stats and more

by Arun Prabhudesai
Trakin Traffic growth graph

October marked 6 months completion of Trak.in blog. From 3800 pageviews / 20 subscribers in May 07 to nearly 110,000 pageviews / 900 subscribers in October 07, it has been a fascinating journey.

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