Indian Youths Spend 8 Hours Online Every Day; Consumes 17 GB Data/Month!
India has more than double the mobile broadband subscribers now than it did 5 years ago. The amount of people using mobile broadband services have increased from 345 million to 765 million over the last five years. The average mobile data consumption now reached 17GB per user per month, a new report informed.
Reported increase in data usage
India reported the highest growth in mobile broadband data in the year 2021 and 4G mobile data saw an increase of 31%. The average monthly data traffic per user has also increased by 26.6% in one year. All this information was recorded by Nokia’s annual ‘Mobile Broadband Index (MBiT) Report 2022’ which was released on Monday.
The report also informed that more than 40 million subscribers were added or upgraded to 4G services in the year 2021.
“4G has played a crucial role in developing India’s mobile broadband ecosystem. Now, the upcoming 5G spectrum auction and the commercial launch of services later this year will help India bridge the digital divide,” said Sanjay Malik, SVP and Head of India Market, at Nokia.
Generation Z Indians spend around 8 hours a day online. Also, 90% of Internet users in India have a preference of consuming content in their own local language, the report noted.
With a compounded annual growth rate (CAGR) of 53% in the last five years, the country has one of the highest data usage in the world.
The report predicts that user adoption will shoot up to 60-75% of the smartphone user base by the year 2025.
Highest recorded shipment of smartphones
The highest-ever shipment of smartphone devices was recorded by India in the year 2021. This included more than 160 million smartphones, 30 million of which were 5G devices. The active 4G capable devices have crossed 80% and the number of active 5G capable devices have crossed 10 million.
According to the projections, 5G services revenue is likely to grow at a CAGR of 164% over the next five years. The 5G technology is expected to contribute up to 1% of global GDP or $1.3 trillion in revenue by the year 2030. This development is driven by innovative use cases of 5G technology in various sectors.
The short-form video segment accounts for 20% of India’s digital ad market and is estimated to reach the value of $25-35 billion by the end of the year 2030, the findings showed.