[Exclusive Interview] This Make In India Startup Is Aiming To Disrupt Mobile Accessories, Smart Watch Space

Recently we interacted with Mr. Rajendra Seksaria, Chief Managing Director, Balaji Solutions Private Limited (BSPL) and spoke to him about Foxin, a Make In India brand that is aiming to disrupt mobile accessories, smart watch and hardware space in India.

Here are the highlights from the interview:

1)     Every success has a great struggle behind it, so how did Foxin become what it is today?

Establishing such a venture has been in the books for a few years. We intended on creating a strong base before establishing the brand Foxin. Initially we focused on evaluating the market trends, customer demand and our scale of operations. Having founded Balaji Solutions Private Limited (BSPL), an IT and hardware distribution house in the year 2001, we catered towards facilitating several brands such as Lenovo, TOSHIBA, SAMSUNG, UNIVIEW to name a fewamong others. Having commenced operations on a small scale, presently BSPL operates 25+ offices, 95+service centres, employing 650+ people pan India.

After getting a better understanding of the market, we took the plunge in the year 2006 to create a brand that would deliver exceptional quality, our in-house brand “Foxin”. We have seen the brand grow tremendously over the years and we are proud of our team, their perseverance, dedication and hard work has truly contributed outstanding results. Having ventured into power banks, USB cables and mobile stands in the year 2017, we have currently branched out into several new vertices such as wireless headphones, speakers and smart watches. As a brand, we seek to innovate, create and inspire consumers nationally as well globally by delivering products of quality and value. 

2)     Currently, Foxin has a quite compact range of smart products, any plans to expand it further?

We are indeed looking at expanding our portfolio on a larger spectrum. Given the present situation, consumers are seeking for products that cater to personal usage. As the consumer segment is extremely competitive, we are looking to manufacture our own smart watches in India, looking at a timeline in about 6 months or so. Make in India has been a great initiative and platform for us manufacturer’s, therefore seeking to curate value added products for our consumers. Technology has evolved and so have preferences, wired headphone have now become wireless and Bluetooth based and the same goes for speakers and smartwatches. Our mission is to manufacture such products encompassing of unique features and hence expanding our operations in various locations such as Nepal, Bangladesh and Dubai as our base to centralise operations internationally. 

3)     As per your years of experience, what trends or innovations we can expect in mobile accessories in the coming years?

Foxin ventured into mobile accessories at an early stage and since then we have seen the industry evolving. From mobiles cases to a selfie stick, consumers are looking for accessories that make their life simple. We believe wireless charging is a trend that will definitely pick up in the next few years. We’ve seen a positive demand in portable chargers, wireless headphones and portable speakers. Therefore, innovating a newer space for such products would be our focus in the coming years. 

4)     Unique selling point of Foxin? 

Our in-house manufacturing facility is one of the major advantage that Foxin as a brand has. Being in the industry for 20 years has definitely helped us inbuilding a sizeable network in terms of logistics and supply chains across the country. Foxin focuses entirely on the concept of quality, appeal and reliability. We provide affordable and pocket-friendly products which can be used by masses. We are constantly innovating and expanding our product portfolio with new products. The major strength lies in PAN India presence with 22+ branches, 3 Master warehouses, 96+ service centres catering to 700+ districts. 

5)     List out the key achievements since inception, particularly in terms of product launches, patents, R&D investment.

Balaji Solutions was founded in 2001 by Mr. Rajendra Seksaria. We started as an IT Hardware distribution house and catered to numerous multimillion global brands across a wide variety of IT hardware peripherals and mobile accessories. In 2006 we launched our very own in-house brand Foxin, which in a very short span of time created a favourable position in the Indian market and is now aspiring for global penetration. 

In 2017, Foxin Mobile Accessories vertical was launched which aims to function as a separate division with its prime focus on USB Data Cables, Power Adaptors, Wired Ear Phones, Wired Headphones and Bluetooth Compatibles Devices like Neckband, Headphones, Speakers, etc. With a profound understanding of Indian market we started our own manufacturing unit in 2019 which specialises in USB data cables, power banks for mobile phones, earphones etc.  

6) Our PM has called for a Local initiative, how Foxin is contributing to that?

At Balaji Solutions (BSPL) flexibility is the key to all our offerings and intrinsic to this flexibility is the spirit of innovation that it brings to its products and services from the very stage of design to implementation. Foxin our in-house brand offering IT hardware and electronic products which was led then followed by Foxinaccessories and wearable devices in early 2017. In line with the ‘Make in India’ initiative the company has capitalized on its experience profound understanding of the Indian market. It’s started its own manufacturing unit in Kolkata. BSPL aspires to work towards creating harmony between manufacturing output and efficiencies that deliver social, economic and environmental sustainability. BSPL has a manufacturing infrastructure of 130,000 Sq. Feet (13000 Sq. Mt.) inKolkata, India.