After successfully launching its recent model, the homegrown auto majors Mahindra & Mahindra and Tata Motors are now looking forward to further strengthening their product portfolios in 2022.
Mahindra & Mahindra Aspires To Conquer SUV Market
Beside this, these companies are also searching for ways to handle the semiconductor shortage in a better way in the coming year.
Explaining the same, the Mahindra & Mahindra (M&M) Executive Director (Auto & Farm Sectors), Rajesh Jejurikar said, “We want to be the number one player in the core SUV segment, and the success across our product portfolio including the all new Thar, XUV300, Bolero Neo and the unprecedented response we have received for XUV700 is an indication that we are on the right track,” during an interaction.
In doing so, the carmaker has already announced the launch of 13 new products by 2027.
New Scorpio Expected To Launch In 2022
Further, Jejurikar said, “The next in line is the new Scorpio, which should come out next year, which will be our immediate focus,”.
Basically, M&M has witnessed a strong demand rebound, especially for core, authentic and differentiated products.
For M&M 2021 has been an important year according to Jejurikar.
Further adding, “We had put in place a strategy earlier in the year, which was aimed at reigniting value creation and accelerating core growth for the company. We have decided that we will focus on bringing to market authentic SUVs with an unmissable presence and adventure-ready capabilities, which will help our customers ‘Explore the Impossible’, which is also our brand purpose,”.
Leader In The LCV
Apart from this, the auto firm is also looking to be the leader in the LCV space as Jejurikar noted.
He stated, “We will be working on consolidating our market share and we have a strong pipeline of products that we will be working on to bring to market. In last mile mobility (LMM), we are aiming to be the number one player in electric three-wheelers and our focus next year would be on increasing our sales and service network, ramp up capacity and work on forging strategic partnerships,”.
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