JioAds Rolling Out To Target 43 Crore Jio Users In India: Run Ads On JioMart, JioChat, JioMoney, JioGames, JioTV & More!
Reliance Jio is now planning to boost its digital ad platform JioAds and the company has brought in Gulshan Verma, the SVP & Head, Advertising, Disney+ Hotstar for the same.
MyJio already has a reach of more than 250 million people and Reliance Jio itself has 427.6 million customers.
Reliance Jio Boosts Digital Ad Platform JioAds
As per reports, advertisers will be able to promote their ads on JioAds’ in-house digital properties like JioChat, MyJio, JioMoney, Jio4GVoice, JioNet, JioHealthHub, JioCloud, JioSecurity, JioMags, JioGames, JioNewspaper, JioVideoCall, JioCinema, JioXpressNews, JioTV, and JioSaavn.
JioAds allows users to set up campaigns and control the entire advertising cost which can be done by setting up campaign start and end dates. The targeting options on JioAds platform are Location, Gender, Age, IAB based User categorization, Platform, Operating System, Device Brand, and Device Price Range.
The ad formats that are supported by JioAds are Image Rich Media, Native, Audio, and Video. JioAds has various pricing models like Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Action (CPA), Cost Per Complete View (CPCV).
As per reports, the advertising options on the app that will be offered half screen notifications and customised tech-enabled solutions.
Ads to Run On Jio Tv, Jio Saavn, Jio Phone
Jio TV has a reach of more than 200 million and offers advertising Options like half screen Rich notifications and also notifications at predefined time slots. It also offers targeting on specific time slots and specific channels.
Jio Saavn also offers multiple advertising and branding opportunities and has a reach of more than 100 million people. These opportunities include half screen rich notifications, audio ads, branded playlist, brand caller tune, native impact spot, brand channels, original programming sponsorships, editorial property sponsorships, brand studio & brand voice, and display impact sponsorships.
The Jio Phone also offers multiple options that will reach audiences across the country. Jio Phone’s audience also includes NCCS B, C, D consumers in rural and semi-urban areas. Advertisers will be able to offer up to 30 seconds video ads on app exits.
80% of Jio’s base lies in the age group of 18-40 years, 50% of Jio subscribers have handsets below Rs 10,000. Also, 70% of Jio subscribers have handsets below Rs. 15,000.