Meizu has launched two Snapdragon 888-powered flagships in early March, and the devices were made available globally last week. The Meizu 18 and Meizu 18 Pro are now selling at over a dozen retailers, and according to the company, 45% of users who buy the phone have switched from an Apple phone.
Meizu Technology Co., Ltd.
Meizu, Chinese consumer electronics company based in Zhuhai, Guangdong. Meizu started as a manufacturer of MP3 players and later MP4 players, founded in 2003 by Jack Wong. Meizu shifted its attention to smartphones in 2008. Meizu is the world’s 11th largest smartphone maker, with over 20 million units sold in 2015.
Meizu first entered the Indian market with the Meizu M1 Note smartphone on May 20, 2015, and following the success of the M1 note, they released the Meizu M2 and Meizu M2 note in June 2015. Meizu had an online marketing strategy that included partnerships with Amazon and Flipkart. They left the Indian market due to a lack of sales and released their last smartphone, the Meizu Pro 7.
During this market period, Meizu was having an official dedicated Flyme OS firmware for India.
Meizu re-launched in India after a long hiatus with a total of three smartphones, two of which were in the budget range and one of which was a premium flagship handset. Meizu began selling both online and offline at this point.
Meizu Phone Can Work Only With Flyme OS Firmware
The announcement was made on Meizu’s official Weibo profile, which also welcomed the new users. Since a Meizu phone can only function after being registered in the Flyme ecosystem, it can easily monitor new users.
The information was gathered from online retailers such as JD.com, which recognised the smartphone used to buy the Meizu 18, which was almost always an iPhone. There’s also an app that assists new users in transferring all of their data, which feeds more data into Meizu’s database.
Both phones have a lot of appealing features that would entice a customer to turn, such as large screens and a lot of cameras. However, fans on Weibo speculated that the main explanation was Flyme OS 9’s zero-ad strategy, as all other manufacturers have bloatware, intrusive advertisements, and updates.
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