If you are using Netflix and sharing passwords with your friends then this piece of information will definitely stun you as now the American OTT platform Netflix is trialling a crackdown on password sharing.
Authorizing Netflix Account
To support this theory, few users have reported that they are presented a message on the screen.
The message said, “If you don’t live with the owner of this account, you need your own account to keep watching.”
When questions were asked to Netflix, the spokesperson said, “This test is designed to help ensure that people using Netflix accounts are authorized to do so.”
So far, Netflix is yet to make a decision as to whether the company will roll this out across its network.
During these trials, the consumers can verify if they are allowed to access the account by a code, which is sent via text or email.
Why Would This Happen?
With this move, it seems that the OTT platform is trying to crack down on ineligible users.
Although, the numbers are yet to be discovered since Netflix doesn’t know how many people use the platform against their terms of service.
Rules Regarding Password Sharing
Currently, many streaming platforms, such as Netflix, HBO Go, Amazon Prime and Disney+, allow users to create multiple profiles within the account.
However, they have specified in the terms and conditions that these profiles are meant to be used by people in the same household.
“Password sharing is something you have to learn to live with because there’s so much legitimate password sharing, like you sharing with your spouse, with your kids, so there’s no bright line, and we’re doing fine as is,” the statement was said by the Netflix co-founder and chief executive, Reed Hastings during a 2016 webcast.
The chief product officer Greg Peters in October 2019, said the company was looking at the issue of password sharing.
Although they had no “big plans to announce at this time in terms of doing something differently there”.
In the meantime, Netflix gained almost 37 million new subscribers in 2020.
Currently, it has more than 200 million subscribers around the world.
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