Reliance Jio Beats Apple, Disney, Pepsi! Becomes 5th Strongest Brand In The World (Full List Here..)
As per the latest research by Brand Finance, an independent branded business valuation consultancy, Reliance Jio has emerged as the fifth strongest brand in the world. To name a few, the four-year-old telecom, Jio has trumped the likes of Apple, Amazon, Disney, Pepsi, Nike, Lego, Tencent, Alibaba and HDFC Bank.
The list of Brand Finance Global 500 2021, which names the world’s most strongest and valuable global brands, has WeChat as the strongest brand followed by Ferrari. In Top 5, Ferrari is followed by Sber, Coca Cola and Jio.
The other five brands in top 10 include Deloitte, Lego, Amazon, Disney and EY.
Despite being founded in 2016, with almost 400 million subscribers Reliance Jio has become the largest mobile network operator in India and also the third largest network operator in the world. Compared to its competitors the brand has stored high in all the metrics such as consideration conversion, reputation, recommendation, word of mouth, innovation, customer service and value for money.
Jio disrupted the Indian telecom space, when it offered prepaid and postpaid plans with incredibly affordable voice and 4G tariffs to users eventually changing the landscape and bringing a shift as well as making a dent in the telecom space.
Jio marked the re-entry of Mukesh Ambani into the telecom business.
How Brand Finance determined the brand strengths?
Metrics such as stakeholder equity, marketing investment, and performance of the business were considered while calculating the brand strengths. Original research data of the market from over 50,000 respondents in nearly 30 countries globally and across more than 20 sectors was taken to assess the equity.
Jio : Only New Entrant In Top 10 List
Since its inception, Jio has not just carved a name of its own by by offering 4G to millions of users for free and getting millions to subscribe to their network, but also changed how Indians consume internet. This is largely known as ‘Jio effect’. From the results of the original market research done by Brand Finance, the influence of the brand is palpable.
Jio, as the business valuation consultancy Brand Finance suggests, enjoys customer’s genuine affection. It has broken the mold and has no major weaknesses within the sector according to them.
With a 50% increase to USD 4.8 billion, it has bucked the negative trend across the country and is the fastest growing telecom brand in the terms of brand value.