Smartphones and mobile internet have revamped our lives in unquestionable ways. The Chinese video app Tik Tok is the new shiny thing for 2020 and it is changing marketing and advertising tactics around the globe, for companies.
Not only is social media shifting the norms of companies but also affecting career options for the Generation Z. Today, more than half of the millennials in US aspire to become social media influencers, as per a recent research.
Social media has such a humongous effect that its ripples can be seen when Indian skipper Virat Kohli’s each tweet on Twitter is valued at a whopping Rs 2.5 crores.
Tik Tok and Youngsters
Tik Tok is turning out to be the platform of choice for young people seeking to monetise their talents because it is easier here, compared to Instagram or YouTube, which tend to reward only the ones with celebrity status.
Marketeers reckon that the most popular TikTokers could currently charge close to $200,000 per post if they promote and collaborate with brands.
In fact, Loren Gray, a 17-year-old singer from Pennsylvania is known to be the most marketable current TikToker, with researchers estimating she could charge as much as $197,000 per post. The report predicts that in a year’s time, Aashika Bhatia, a 19-year-old Indian actress, will be the most popular on the platform, with 194 million followers.
Morning Consult estimates that popular TikTok stars could be paid up to $0.005 per follower for sponsored posts. Tik Tok has about 800 million active users, making it more popular than Twitter and Snapchat combined.
TikTok celebrates talent over status, a platform for people to make media to entertain other people. It the hot new thing and tonnes of money is being thrown at it. The fastest way to get traction on TikTok is to get the number-one influencer to promote your stuff.
Every year there is always a new platform and clients want to put 10% of their budget towards it. Last year it was Instagram stories, before that Snapchat. Whatley explained that influencers can spread a brand further than their already huge number of followers, which can be greater than the population of small countries.
Virat Kohli’s Tweet Worth Rs 2.5 crores
Indian skipper Virat Kohli is one of the best cricketers of this generation and one of the best sportsmen across the world. This has made him one of the most valuable athletes in the world, with each of his tweet valued at Rs 2.5 crores.
According to the data provided by Opendorse,
· Cristiano Ronaldo comes in at the first spot with one tweet valued at Rs 6.2 crores.
· Andre Iniesta, comes in at number two with his Rs 4.2 crore worth of tweet.
· Neymar’s value is at Rs 3.4 crore
· Lebron James comes above Kohli, at number four, with a value of Rs 3.3 crore per tweet.
Recently, Kohli became the 1st Indian to reach 50 million followers on Instagram.
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