Facebook Grabs ICC’s Digital Content Right For India, Pakistan’s Matches: What Does This Mean?
What happens when the world’s most powerful social media network and India’s most passionate sports join forces?
Facebook Grabs ICC’s Digital Content Right
In one of the biggest ever partnerships in the modern digital era, Facebook has grabbed ICC’s exclusive rights for all digital content.
This partnership has been secured for all matches played in the Indian subcontinent, and covers matches played by India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Nepal, Bhutan and Maldives.
The exact money which exchanged hands haven’t been revealed. However, we can give an idea: In 2017, Facebook had unsuccessfully bidded for Indian Premier League cricket tournament, by quoting Rs 3800 crore. This right eventually went to Hotstar, which had spent whooping Rs 16,347 crore.
Ajit Mohan, VP and Managing Director, Facebook India said, “With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections, and new followership.”
He also hinted that sports fans would be able to watch the matches via VR and AR powered mediums, and this certainly makes the developments very exciting.
What Does This Partnership Mean?
For the next 4 years, Facebook will have exclusive rights to all digital content, related with the cricket matches played in Indian subcontinent.
This includes match recaps and in-play key moments, match-related clips and feature content. ICC will create these content, and share with Facebook, which in turn will be available for Facebook users exclusively.
ICC had earlier stated that they will create 20,000 individual clips which translates to about 500 hours of digital content, which will be shared with their digital partner.
This also means that these match related content will not be available anymore on any other digital platforms such as Youtube, Twitter and others.
This is a big win for Facebook here.
Which Tournaments Will Be Covered?
As per available information, there will be a total of 12 tournaments, which will be covered under this exclusive partnership.
This includes: Men’s T20 World Cup (2020, 2021), Women’s T20 World Cup (2020, 2022), Women’s Cricket World Cup in 2021, Men’s Cricket World Cup in 2023 (biggest of them all)
Bedies, 2 editions of World Test Championship Final (2021 and 2023), U19 Cricket World Cup (2020 and 2022), Men’s qualifier tournaments for T20 World Cup in 2019 and the Cricket World Cup in 2022 will also be covered under this exclusive content partnership.
How Big Is Digital Content for Cricket
It is massive.
As per ICC’s official numbers, their official Youtube channel witnessed 2.3 billion minutes of World Cup content, whereas 1.2 billion minutes of content watched on Facebook alone, along with 10 billion impressions and 68 million engagements.
Will you watch cricket matches on Facebook now? Do let us know by commenting right here!