Asus Joins Make In India Club; Partners With Foxconn To Manufacture Zenfone 2 At Sri City Plant

Asus, the Taiwanese multinational electronics firm which is World’s 5^th largest PC manufacturer has joined the Make in India club. They have pledged their alliance with Make in India vision by announcing that all their handsets would be now manufactured in India.

They have partnered with Foxconn to manufacture their recently launched Zenfone 2 series at their Sri City plant in Andhra Pradesh. The new variants of Zeonfone 2 series has already been declared as one of the most popular smartphones in the country.

Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India, said, “The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”

Thus, Asus has joined other mobile phone makers such as Samsung, Sony, Xiaomi, LG, Motorola, Huawei, Gionee, Lenovo, Lava, Oppo and Phicomm to kick start local manufacturing, thereby increasing employment in the country, and infusing fresh investments.

As per reports coming in, Asus and Foxconn will manufacture 150,000 smartphones every month, which is almost 80% of their overall sale in India. Zenfone 2 Laser, which is one of the newly launched variants of Zenfone 2, would be the first model to get rolled out from their Sri City facility.

Next in line in Zenfone Go, which is priced Rs 7999, and was launched last month in India. Subsequently, other models would follow suit.

Asus is aiming to capture 5% of the Indian smartphone market by 2016, and their decision to start local manufacturing can be a major factor in this mission. Local manufacturing can bring down the cost, introduce faster launches and at the same time, and enable companies to sell directly online.

A win-win situation for all.

All major Make in India investments Announcements till date:

1. Samsung to invest upto $1 billion in Uttar Pradesh; Sony will start manufacturing as well
2. Ford will open Rs 6000 crore factory in India
3. Foxconn, SoftBank and Bharti to invest $20 billion in Solar Energy
4. Foxconn will create 10 lakh jobs in India and manufacture iPhone
5. Huawei gets permission to start manufacturing
6. LG announced Rs 1000 crore investment for domestic manufacturing
7. Hero Group to manufacture electronics products in India
8. Microsoft and Motorola will start local manufacturing
9. Gionee will kickstart local manufacturing of their phones
10. Lenovo will manufacture smartphones in India
11. Airtel will make Make in India set-top boxes
12. Japan to establish 11 industrial townships & double their investment
13. Rs 4.5 Lakh Crore investments pledged during Digital India week
14. Lava to invest Rs 2615 crore in India
15. Foxconn commits investment of Rs 31000 crore in Maharashtra
16. Xiaomi to start manufacturing at Sri City
17. Phicomm to invest Rs 6300 crore in India
18. ICICI Bank launches robotic locker made under Make in India
19. Toyota to invest Rs 1000 crore
20. Ericsson to start their 2^nd unit
21. Oppo will start manufacturing in India
22. Sony Will Manufacture Xperia Phones in India
23. Aricent Will Invest $500 Million
24. Dell May Invest in Smart Cities
25. Siemens will invest €1 billion and create 4000 jobs
26. Gionee Partners With Foxconn and Dixon for local manufacturing
27. Make in India OS: BOSS
28. Asus Pledges Alliance With Make in India