Hyundai launched the Creta Electric to capture India’s compact SUV EV segment, but initial sales are disappointing.
While the ICE (petrol/diesel) Creta continues strong with monthly sales of 16,000–18,000 units, the EV version is only selling about 600 units per month.
Hyundai Creta Electric’s Sales Disappoint: Will Be Offered With Big Discounts
This weak performance contrasts with competitors like the Tata Nexon EV, which consistently sells 3,000–4,000 units monthly, becoming a top choice for first-time EV buyers.
The MG Windsor EV also outperforms Creta Electric, maintaining 3,000–4,000 units/month, aided by competitive pricing starting at ₹9.99 lakh via a Battery-as-a-Service model.
The Creta Electric’s pricing—₹17.99 lakh to ₹24.37 lakh (ex-showroom)—makes it seem overpriced when compared to competitors.
Hyundai claims the Creta EV offers a range of 390–473 km (ARAI-rated), but real-world performance is closer to 300 km, which raises concerns for buyers.
In contrast, the Tata Curvv EV offers a promised 500+ km range at a competitive price, and the MG ZS EV provides up to 461 km of range starting at ₹18.98 lakh.
Hyundai may have overproduced the Creta EV following the ICE version’s January 2025 high (18,522 units), leading to 8–10 months’ worth of unsold inventory.
This inventory problem mirrors the Kona Electric experience in 2023, which required discounts of up to ₹3 lakh to move slow stock.
Hyundai is expected to respond with a discount and incentive strategy, likely around late 2025 or when its Talegaon plant opens.
Discounts On Hyundai Creta Electric
Planned measures include:
Cash discounts of ₹1.5–2 lakh
Corporate and leasing deals for fleet and mobility firms
Free home charger installation worth ₹1–1.5 lakh
Hyundai COO Tarun Garg has hinted at “aggressive strategies,” indicating a shift in approach to improve performance in this segment.
India’s EV market is growing, but not evenly—buyers remain cautious about range, charging access, and cost.
Hyundai’s reliance on the Creta brand alone isn’t enough; EV buyers expect value, range, and affordability, as demonstrated by Tata and MG.
For the Creta Electric to succeed, Hyundai must rethink pricing and positioning, beyond just product features
