Amazon Beats Apple To Become World's Most Valuable Brand: Check The Top 10 List


Rohit Kulkarni

Rohit Kulkarni

Jan 26, 2023


The top 10 most valuable corporations in the world, according to the Brand Finance Global 500 2023 list, are TikTok/Douyin, ICBC, Verizon, Walmart, Samsung Group, Apple, Google, and Microsoft. The only brand from India to make the top 100 is Tata Group, which has been around for more than 150 years. From 78 last year, the conglomerate’s brand value increased to 69.

Amazon Beats Apple To Become World's Most Valuable Brand: Check The Top 10 List

World’s Most valued brand – Amazon

The most valuable brand now is billionaire Jeff Bezos’ online retailer Amazon, surpassing Apple from the previous year. Despite its brand value declining 15% this year from $350.3 billion to $299.3 billion, Amazon nevertheless managed to claim the top spot.

Despite the top spot, Amazon’s brand value has decreased by over $50 billion this year, its rating dropped from AAA+ to AAA, according to Brand Finance’s Global 500 2023 list. Delivery times have increased while customer service quality at Amazon has decreased. Moreover, customers are now less likely to tell others about Amazon.

As the second-most valuable brand in the world, Apple has dropped to second place from first (brand value down 16% to $297.5 billion from $355.1 billion). Due to disruptions in the supply chain and a tight labour market, this year’s decline in brand value is directly related to a decrease in projected revenue.

Top 10 most valuable brands according to the report:

1. Amazon- Worth $299.3 billion (brand value down 7% from $350.3 billion)

2. Apple- Worth $297.5 billion (brand value down 16% from $355.1 billion)

3. Google-Worth $281.4 billion (brand value up 7% from $263.4 billion)

4. Microsoft-Worth $191.6 billion (brand value up 4% from $184.2 billion)

5. Walmart-Worth $113.8 billion (brand value up 2% from $111.9 billion)

6. Samsung Group-Worth $99.7 billion (brand value down 7% from $107.3 billion)

7. ICBC-Worth $69.5 billion (brand value down 7% from $75.1 billion)

8. Verizon-Worth $67.4 billion (brand value down 3% from $69.6 billion)

9. Tesla-Worth $66.2 billion (brand value up 44% from $46 billion)

10.TikTok/Douyin-Worth $65.7 billion (brand value up 11% from $59 billion)

Some gainers on the list include electric car manufacturers Tesla (brand value up 44% to $66.2 billion) and BYD (up 57% to $10.1 billion). Social media company Instagram‘s brand value jumped 42% to $47.4 billion while LinkedIn’s value was up 49% to $15.5 billion.

India’s Top-Valued Brands:

From India, over 150-year-old Tata Group is the only brand to feature in the top 100. The conglomerate’s brand value jumped up to 69 from 78 last year. However, reasons for the ranking going up were not available.

Among Indian IT tech giants, Infosys jumped to the 150th slot from 158 last year. According to the report, Infosys has seen an 84% increase in its brand value since 2020.


Rohit Kulkarni
Rohit Kulkarni
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