social media

where does India stand on the twitter map? If you put this question across to Indian Twitterati, I assume the response will be quite positive. Infact, over past year or so there have been many times that India related topics were trending…

There is a reason why we are suddenly seeing a huge rush of Ecommerce sites in India - Indians are coming online faster than any other place on the earth. Nielsen has published a very well made short video on fast-changing scene of Indian…

It is now well established that enterprise social media adoption is as real as it gets and its not a fad that businesses are experimenting with. Gartner's predictions on the role of social media as a collaboration and business…

According to a new report by the Socialbakers only 5% of posts on brand pages on Facebook ever get answered. 95% of the posts are left unanswered. The biggest culprits are FMCG and Media companies. The best respondents turn out to be…

Social Media in a very short time has become an indispensable platform for Marketers. Infact, it has gone so mainstream that it now commands between 30% to 40% of overall marketing budgets on digital media according to the recently released…

The greatest fear that most people in the traditional marketing world have is that once day Social Media would replace what they do. Hence they harbor an animosity towards Social Media and most even dismiss it as a fad or just a passing…

Are the high-flying “new economy” stocks crashing or just grinding through a patch of rough turbulence? Well, this circumspect question often crops-up in the mind of investors when relatively young companies witness sharp correction,…

Do sales guys make good marketing professionals? Alternately, is it necessary for marketing guys to have a sales stint to be successful? This is an evergreen debate. The FMCG industry in India has traditionally preferred marketing…

This is going to be a tough tough week for the markets – The Global Economic situation is looking bleak. Nonetheless, let us look at some of the other stories of the week! Do you know what how much profit does every iPhone sold nets…

After Facebook, now with Google+ requiring users to use actual names instead of pseudonyms / nicknames, an old debate about Real identity versus Pseudonym identity has kicked off. Matters have gotten little heated up with Google temporarily…