Social media marketing

The travel industry has many opportunities to use social media – from pushing sales to keeping travellers informed about their flights in real time. While some airlines use it as a relationship building platform, other airlines are using it…

According to a new report by the Socialbakers only 5% of posts on brand pages on Facebook ever get answered. 95% of the posts are left unanswered. The biggest culprits are FMCG and Media companies. The best respondents turn out to be…

Social Media in a very short time has become an indispensable platform for Marketers. Infact, it has gone so mainstream that it now commands between 30% to 40% of overall marketing budgets on digital media according to the recently released…

The greatest fear that most people in the traditional marketing world have is that once day Social Media would replace what they do. Hence they harbor an animosity towards Social Media and most even dismiss it as a fad or just a passing…