digital advertising

With mobile data available at ultra-affordable prices, the influx of digital video consumption has seen a major upturn in the last one year. As a result, streaming video services have experienced a massive rise in the last one year. This is…

It seems that monetization is Indian Railways’ biggest mission as of now, and they are leaving no stone unturned to pump up more revenues, from every possible inch of their procession. As per reports coming in, Indian Railways is…

Setting up a business in India can be a daunting task, and Google has taken up very clever initiatives to ease the issues faced by business owners. Be it Google Partners, or a dedicated website for small businesses, or just reduction in…

Government is getting serious when it comes to digital advertisements, as they have formed guidelines so that only the best and high traffic websites gets Govt. ads. In a twist of events, Information and Broadcasting Ministry…

According to a report on Digital Advertising in India by IMRB International (formerly Indian Market Research Bureau) and IMAI (Internet and Mobile Association of India), the online advertising market in India is increasing at yearly growth…

I just came across an interesting presentation prepared by folks at Bartle Bogle Hegarty. Although, we have covered many of the stats given in the presentation individually (like monthly Indian Mobile Subscriber additions), this…

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…