customer loyalty

Over a 100 million Indian consumers shop online every day making India a host to some of the largest e-commerce marketplaces. This is the width of the impact e-commerce has had on Indian businesses thus far. However, there are many…

What’s the reason that companies like Google and Zappos have to no more sell themselves to their customers? Why do customers love these two brands? The reason, they command excellent customer loyalty, go to great lengths to make the…

One area of business which always interested me is the lengths to which companies go to ensure patronage of their customers. Quite often, companies are more than willing to shell out millions of dollars to not only woo new…