Celebrity Endorsement

The Rajya Sabha on Tuesday passed the Consumer Protection Bill, 2019 that decides to provide establishment of authorities for timely and effective administration and settlement of consumer disputes. This Bill has already been passed by…

If we analyse the current marketing and advertisement scenarios, then celebrity endorsements work like a charm. The celebrities have a major impact on their buying decisions. Now, CAIT has endorsed this view, and in a surprise development,…

I don’t like Rafael Nadal the Spanish world number 2 tennis player, but I still own a Babolat, a brand of tennis racquets that he endorses. Strange isn’t it, if I don’t like Rafa why do I play with a racquet he endorses? Similarly there…

I am sure you know by now that Sachin rejected a huge ad-deal (supposedly the biggest yet!) with an alcohol manufacturer. While it’s a great gesture to me it sparks the debate of whether it’s ethical for celebrities to endorse such…