advertisement

Netflix Fires 4% Workforce To Cut Costs: 300 Employees Terminated, Ad-Supported Plans Coming Soon? The American subscription streaming service and production company, Netflix Inc is in talks with several companies for advertising…

Youtube, Chrome Will Remove These 3 Types Of Video Ads From Websites, Apps Don’t you agree how each one of us share the same degree of annoyance when we are interrupted by useless advertisements in the middle of an important video on…

No one is consuming data like Indians It is no surprise that mobile video traffic is increasing at an exceptional rate, especially after telecom companies are giving such massive pocket friendly deals on them. The monthly data usage per…

The craze and investment is increasing exponentially for over-the-top content (OTT) platforms, like Netflix and Amazon Prime in India. About 30% OTT users in the country have registered with three or more such platforms. Among the top…

Many users complained of too many ads hampering the user experience on Xiaomi smartphones. While it turns out to be a hue and cry now, and the company is forced to take an action. Even many competitor companies take a jibe at Xiaomi…

Advertisements are like lottery tickets - you either hit a jackpot or lose your money and face the consequences. Advertisements, print or digital, show the true face of the brand. Gone are the days where brands glorified their products and…

Advertising Standards Council of India (ASCI) has confirmed that advertisements from 54 advertisers, which includes Airtel, Flipkart, HDFC Bank and Godaddy are misleading the consumers. For the month of September, 2015, ASCI received…

Highly acclaimed marketing guru Seth Godin has often explained branding as a story which we tell ourselves, or rather which consumers of a brand tell themselves. It is not the logo or the advertisement spent which matters here; it’s the…

The Advertising Standards Council of India (ASCI), a self-regulatory body for protection of consumer interests, has stated that Idea Cellular’s advertisement campaigns for promoting their Idea Internet Network (IIN) is misleading the…

Last year, Amitabh Bachchan created ripples across the advertisement world when he shared that he has stopped promoting Pepsi, because of a young girl: She asked him why is he helping to sell Pepsi when her school teacher has said that soft…