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The most important rule for advertisements is that it should only tell the truth, and nothing else. The consumer should be aware of both the pros and cons of the product; and the process of selling should not be deceptive or misleading.…

In the early 1980’s there were two automobile giants in talks with the Indian government, to launch a small car in India. One of them was Suzuki that went on to create history with the launch of the Maruti 800. The auto giant that didn’t…

While watching a reality show / sporting event / award function or any other media event, ever wondered who is actually entertaining you with those freely aired programs without being charged a penny? No, not the small-screen Producers;…

Aircel is India’s fifth largest mobile service operator (as of Oct. 2009) providing both post-paid and prepaid services in as many as 18 out of 23 telecom circles in the country. It is joint venture between Maxis Communications of Malaysia…

TV Commercials during NFL Season are major talking point in the U.S. However, I see that no one talks about Indian TV advertisements during major events. Last year ZOOZOO Ads were craze during IPL, every one was talking about it. Even…

I was reading Times of India today morning, and the Front Quarter page Advertisement caught my eye. It was an advertisement for Flair pens. Boldly they advertised – “World’s Longest writing Pen” with a small *star* in the end. I…

The branding of Sprite has been exceptional in the sense that it was contrastingly different from its competitors. Where the likes of Pepsi, Thums up were all focussed on linking the consumption of their beverage with youth (Pepsi),…

Now, I feel this is a serious threat to user's privacy. Even though the Yahoo! officials have assured that they follow strict privacy policy, a normal user will be quite uncomfortable knowing that everything he/ she does is tracked and…

Most of you are aware that India in the midst of mobile revolution. Mobile subscribers in India are growing at nearly 100% year on year and rural subscriber growth is taking lion’s share of it. Recently TRAI announced that India has…

The Indian advertising market has been growing at extremely fast pace since last 5 to 7 years, thanks to consistent economic growth of around 9% and huge rise in the number of Multinationals entering India in last few years. What better…