Don’t you agree how each one of us share the same degree of annoyance when we are interrupted by useless advertisements in the middle of an important video on YouTube? The similar interruptions are provided on Google’s page too, while scrolling through important webpages.
We can all agree they are quite meaningless and waste our time, worse of all spoil our moods. Well, we come bearing good news today.
Google Chrome will soon make web browsing a more pleasant experience by removing those annoying video ads from different websites and YouTube.
Ad Restrictions on Google and YouTube
Google is putting new restrictions on video ads in its Chrome browser and on YouTube.
As announced on the Chromium blog post by product manager Jason James, the team confirmed that the Coalition for Better Ads has announced new standards for ads that show up in videos.
According to this, websites should stop showing three types of ads in the videos within the next four months. These video ad standards are based on research from 45,000 consumers worldwide.
This guidance for short-form video applies to desktop, mobile web, and apps.
- Long, non-skippable pre-roll ads or groups of ads that are longer than 31 seconds and appear before a video starts.
- Ads of any duration that are shown in the middle of a video, hampering the user experience.
- Image or text advertisements that show up on the top of the video and are in the middle 1/3 of the video player window or cover more than 20% of the video content.
Following the Coalition’s lead, beginning August 5, 2020, Chrome will expand its user protections and stop showing all ads on sites in any country that repeatedly show these disruptive ads.
How Will it Benefit You?
This step is a part of gradual ad crackdown at Google, which wants to keep people from getting annoyed by the web even as it relies on advertising revenue to fuel its own enormous business.
Ads can be distracting, slow down websites, gobble up your monthly mobile data, use up your battery and even deliver malware. As a result, many people install ad-blockers or ad-blocking browsers.
The Better Ads Standards was created to preemptively reduce annoying ads that cause users to block advertising entirely. The first push in 2018, targeted 12 experiences like pop-ups, prestitial countdowns, auto-playing video, and large sticky ads across desktop and mobile.