HDFC Bank Is India’s Most Valued Brand; Flipkart, Ola, PaperBoat Hailed As Emerging Brands
HDFC Bank has been declared as India’s top brand with value of $14.4 billion. This is for the 3rd consecutive time that HDFC has been held the title of India’s top brand.
At the same time, brand valuation of state-owned banks have dipped by 2%, due to poor performance in loan recoveries.
These results are part of the latest BrandZ Top 50 Most Valuable Indian Brands ranking, as per which, the valuation of India’s top 50 brands has increased by 30% in the last three years; but compared to 2015, the valuation has dropped 2%.
Compared to $92.2 billion valuation in 2015, top 50 brands in India now collectively commands $90.5 billion valuation.
The ranking was released by WPP Group and Kantar Millward Brown.
Overall, HDFC experienced an increase of 15% in brand value, compared to last year. With a brand valuation of $10 billion, Airtel secured 2nd place while SBI is at #3 rank with brand valuation of $6.4 billion.
On one hand Airtel experienced erosion of 10% in brand value, SBI lost 32% compared to 2015.
Here are the top 10 brands of India (with brand valuation):
- HDFC ($14.4 billion)
- Airtel ($10 billion)
- SBI ($6.4 billion)
- Asian Paints ($4.1 billion)
- ICICI Bank ($4 billion)
- Bajaj ($3.4 billion)
- Kotak ($3.3 billion)
- Maruti ($2.9 billion)
- Hero ($2.8 billion)
- Axis Bank
Interesting Highlights from the report:
– For the first time in it’s history, Reliance Retail has entered the top 50 ranking, thereby signaling the emergence of retail in India. Reliance Retail was ranked #50 with brand valuation of $409 million
– With 39% jump in brand valuation, Kotak experienced highest growth among all brands in the top 50 rank.
– With brand valuation of $544 billion, Royal Enfield experienced a massive 35% growth in India, which was never seen before for an Indian motorcycle brand.
– Aviation sector witnessed a flurry of activity, as both Indigo and Jet Airways debuted in the ranking. With brand valuation of $ 1 billion, Indigo is ranked #26 while Jet Airways was ranked 36 with brand value of $636 million
– Brands in financial sector made the maximum impact in the overall ranking, as they captured 10 out of top 50 rankings and contributed 38% to the overall brand valuation
– Out of top 50 Indian brands, 38 were of Indian origin, compared to 35 in 2015
– For the first time, BrandZ included Indian startup as ‘emerging brands’ in India. This list includes: Flipkart, Myntra, Paytm, MakeMyTrip, Ola, PaperBoat, and Patanjali
The rankings were derived after studying consumer behavior of 60,000 consumers vis-a-vis 600 brands across 50 categories. As per the findings of the report, an investment of $1000 in the top 50 brands in 2015 would have yielded a return of $1108; compared to a return of $965 in the top companies listed in Sensex.
Here is the full report.