Amidst all the negativity surrounding the telecom firm BSNL, including tripling of its losses to Rs.6000 crore on account of procuring 3G and BWA spectrum, the state-run firm has come up with an innovative business idea!
In what could be a precedent in the telecom industry, BSNL has announced the release of ‘Choose your mobile number’ scheme for prospective GSM customers in the prepaid mobile category, on a PAN India basis.
BSNL’s new scheme allows subscribers to choose any one GSM mobile number – Just visit this BSNL site and you can choose from there. On selecting the desired number from the available list, the customer will be notified a 7-digit PIN number by SMS, valid for 72 hours only.
Later, the customer need to feed this PIN number back into the site, confirming his acceptance and selection of the new connection number, to be received by nearest customer service center or franchisee on submission of requisite documents for release of new connection in his favour.
Above, we have illustrated, as to how you can search a number of your choice with various permutation and combinations.
Interestingly, this new promotional scheme was first implemented by BSNL in its Andhra Pradesh telecom circle w.e.f 1st Nov 2011 on an experimental basis, that we had covered it sometime back. After positive response from the circle, BSNL is now offering this service across the country.
In a first, this type of selection option given to the prospective customers is certainly an innovative and ambitious feature launched by the state-owned telecom firm BSNL. In fact, even other telecom operators might be forced to follow the suit, in a bid to attract the new subscribers by offering wider variety of choice of numbers.
Contrastingly, this also provokes me to think as to what is the significance of the choice of mobile number in this era, given that once we feed it on our handset – there is virtually no need to memorise it. Tell me frankly, how many of you can recollect the cell numbers of your near-and-dear ones, right away? Shoot…