Flipkart Opens Marketplace for 3rd Party Sellers
[Updated Septement 20th. 2014]
When Flipkart opened it’s marketplace last year, they did not have a fullfillment services. However, now it looks like Flipkart has started with their own fullfillment and logistics service very similar to Amazon, and it is called Flipkart Advantage. You can see more details on Flipkart Advantage here.
As per the new service, the third party sellers will need to stock their products in Flipkart warehouses before the orders are placed, so as to ensure quick deliveries.
Most large E-Commerce sites in India are now expanding their online products catalogue through marketplace model, where they allow 3rd party businesses to list their products and sell on their platform. This is a win-win for all including the buyer, 3rd party sellers and E-Commerce site itself.
Flipkart is the latest to join the bandwagon with announcement on their own marketplace. They currently have 50 sellers on-board.
Other Indian sites like Infibeam, Tradus, Shopclues etc. have been operating the marketplace model quite successfully.
How Flipkart Marketplace Works
Once a seller is approved on Flipkart Marketplace, they can list their own products or choose from the existing list of products that Flipkart has. They can choose their own pricing and Shipping details and list the products, which once approved, will be listed on Flipkart’s main site.
Because Flipkart has its own logistics in place, these 3rd party sellers can take advantage of the same and when the sale is made, Flipkart will transfer the money to sellers on periodic basis.
Some of the features that Flipkart offers to its customers like Cash on Delivery or EMI options will be extended to 3rd party sellers as well.
Advantages of Marketplace Model
for E-Commerce Sites: The host site is able to expand its catalogue of products without having to tie-up with Individually with multiple distributors and manufacturers. Also, to implement this model, they don’t need much investment as they use their existing platform and Infrastructure.
For Third Party Sellers: For 3rd partly sellers, it becomes an excellent proposition, as they are able to offer their products to a much larger audience without spending too much money. They can leverage site’s existing Infrastructure, their backend and frontend to list and sell their products.
For Buyers: For buyers, the biggest advantage is that they can avail cheaper prices on products due to presence of competition among multiple vendors selling same products. Additionally, they get bigger choice of products and brands at a single place.