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Last updated: June 2, 2014 at 19:05 pm

DishTV will pay attention to online forums and blogs

DishTV will be watching the online space for comments on sites like mouthshut.com and blogs. This is like a U-turn from what we have seen so far. Companies usually don’t like blogs.

There were few companies, which employed online companies to re-build their brand. Posting content to confuse dishTV the search engines and in turn push the problem content deep under google’s annals is their strategy.

I suggested that the companies should instead spend their time and money in doing something useful. They should pay attention to the comments and build better products.

In an interesting initiative, the company will monitor comments on blogs and consumer experience websites such as mouthshut.com and complaints.com for consumer complaints and act to resolve the complaint on its own. It’s a good idea for any company to listen to net chatter about its products and we will eagerly watch if Dish TV will commit more resources than its overstretched customer care division to proactively monitor and solve complaints on the net(Content Sutra)

Looks like our suggestions are taken, with DishTV announcing that it will follow online space closely and act on the comments. This might actually help the Dish which is facing some serious competition from Sun Direct and Reliance.

There is one more (or the 6th) DTH player joining the party in the next few days. Videocon will start its DTH operators pretty soon. Reliance, Dish TV, Tata Sky, Sun Direct and Airtel DTH are the other 5 players. Doordarshan is the PSU player.

DishTV leads the DTH space with 5 million customers. If it works on the comments it will still be the leader.

Toda aur wish karo, Dish Karo.


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