Tata Nano

Due to misunderstanding and lack of trust, Tata Motors lost one of the largest orders ever made to them, and Maruti Suzuki became the unexpected benefactor.

250 units of Tata’s First Electric Car, Tigor EV have been handed over to EESL, to ferry bureaucrats & ministers, signalling a new era of electric mobility.

Although Nano’s orders have declined, and production at Tata’s Sanand plant has been almost halted, commercial usage of Nano is witnessing an upswing.

NO ONE. Every SINGLE one of them failed. Even surprisingly each scored a ZERO on a scale of 5. The tests was conducted by London based car-safety watchdog Global NCAP. The cars that was selected for the safety test were hatchbacks; Tata…

Ratan Tata has finally revealed the reason behind sluggish sales volume of Nano: It is none other than the term which is synonymous with Nano - “The cheapest car”. Buying a car in India is associated with social status and prestige; if a…

I have discussed in the past many good examples of marketing helped a product to succeed. Apple is the first brand that comes to mind when we talk about marketing. The communication and design of the products has led to its wide spread…

In a recent study by HR and consulting giant Hay Group, India Inc's very own Tata Group was amongst the top 10 companies for leadership in India. At the top of the group was Samsung, followed by Toyota and Uniliver. Tata Group grabbed 5th…

Business daily ET reported yesterday that Tata Nano is all set to resurrect its image from an ultra-low cost ‘People’s Car’ to a more powerful variant with an 800cc 3-cylinder engine to tap the entry-level segment in the four-wheeler car…

The Indian Auto story is like a Bollywood movie, full of twists, turns, item numbers and emotions. It is also very overrated! In 2008, the auto industry in India was the center of attention of the entire world. In that year Tata motors…

We all know that Detroit has been an automobile hub because it is home to GM, Ford and Chrysler. Gujarat, too, the way it is attracting Automobile giants,  is poised to be the next big automobile hub, not only for India even…