Market Research

The US Citizenship and Immigration Services (USCIS) will now recognise the Market Research Analysts as a specialty occupation eligible for H-1B visas. Market Research Analysts will be a speciality occupation and will be eligible for…

Xiaomi beats Samsung in the top 5 list Gone has the time when individuals bought smartphone as a symbol of societal elevation. It has been found out that the Indian millennial today would rather prefer a low budget phone with great…

Mystery shopping has been around in India for almost a decade now. For the uninitiated, it is a method of market research used by corporates or smaller businesses as a metric for the quality of their products and services, usually within…

Market research is one of the activities that most brands indulge in regularly. But more often than not it has been proven that is a waste of time. Now most of you reading this would be finding it difficult to believe above statement,…