Apart from all the 3G launch campaigns were the talk of the town in 2011, there were also some great print and TVC campaigns that ...Read More »
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During the first year & half of this blog, when I was in U.S, I did miss something – Indian TV Advertisements (Ads on U.S ...Read More »
In this web2.0 age we are increasingly getting used to online classified sites, however, even in today's world, offline newspaper classifieds have more than 90% of the market share. Online ads do not generate even fraction of a response comparatively.
Here is an example, I was looking for a office for my startup here in Pune. I did post online classified ad in no less than 5 different portals. The only site that gave me couple of responses was Kijiji. Other than that, I did not receive a single response.
For lack of options, I decided to give a newspaper classified ad for my rental office requirement. Although finding the nearest place that accepts newspaper classified was a big pain, I did finally manage to get my ad published in a well circulated daily in Pune.
It sure was worth it. On the day ad appeared, I had no less than 25 responses and more options to choose from, than I needed. Essentially, three hundred rupees spent on newspaper classified was well worth it.
Today, I came across a very useful site, which could have saved me the time and effort of running around to get my classified ad published.Read More »
If you are a regular reader of this blog you know my love Indian advertisements. Yes, they can get on your nerves sometimes, especially during cricket matches, but at the same time, some ads just amaze you with their creativity and presentation.Read More »