Weekly Wrap-up: RCom’s Shop, Mobile Subscriber Growth & more…


Its Monday morning and time for a quick wrap-up of all the buzzing stories that we published on trak.in last week.

Weekly Popular Post wrap-up

If you are into customer service, this is a wonderful customer relationship case study you should read. Basically, how a billion dollar corporation ensures that smallest of their customers are happy about their product!

It will be interesting to see whether and how consumers adopt Windows 8 from here. Since the launch, Windows 8 was offered at a very discounted rate, however, now the discounts have gone. Will consumers now buy Windows 8 in big numbers as well?

Airtel has launched Apna Chaupal, a voice based interactive IVR messaging system built especially for rural Indians. Services like Apna Chaupal have lot of potential in far flung towns and villages in India, due to their lack of connectivity with main stream information centres.

If you are startup founder or an entrepreneur, here are 15 mobile apps that you should have.

Content writing is still at a very nascent stage in India. Here is an article that talks about various opportunities and challenges faced by content writers in India.

Reliance Communication becomes yet another telecom operator in India to launch an online shop for its customers. Though, christened as “Special Privileges”, it hardly has any privileges on offer. Infact, the prices quoted on the website are far more expensive than market rates itself!

According to Microsoft Consumer Safety Index report, Indians have exact same score of 34 (out of possible 100) as compared to global average when it comes to safety measures taken while browsing online. Also, there is little change in their online habits as compared to previous year.

Its interesting to note that while the mobile web is generally witnessing fierce growth in India, according to latest figures from statcounter, the ratio of mobile web users as compared to desktop users has taken a dip in January 2013!

According to a recent Gartner report, Indian Government’s IT spending is estimated to be over 36000 crore rupees in 2013, led by implementation spending of Aadhar project .

We reviewed a really great all-in-one printer last week – HP Hotspot Laserjet pro M1218nfs is probably one of the most smart and connected printers I have come across. It can setup an entire office wirelessly in minutes!

Here is an interesting fact that may surprise you – Voice callas and SMS account for only 25 percent overall usage by Smartphone users. While Gaming and Multimedia consumption is more than 50 percent comparatively .

Last week, Google Maps announced launch of Google Mapathon 2013, a competition designed to encourage participants to map their neighborhoods and places which they know within the geographical boundaries of India.

Generally in an office environment or even on social network, when negative circumstances are faced, individuals and brands tend to shut off, instead, it is a much better policy to over communicate!

As many as 94 percent Indian Business Executives believe that Innovation is a strategic priority for Indian Businesses to grow and move to next level in 2013.

We did an excellent head to head comparison between the Top 5 Indian SAAS ECommerce platforms. The comparison gives you a good analysis of which SAAS ecommerce platform may be best suited to you.

Reliance, yet again, was the main reason behind one of the biggest fall in the Indian Mobile Subscriber Numbers as per the latest TRAI report. In December 2012, Indian mobile subscriber numbers fell by 25 million to reach 864.7 million subscribers.

And here is our weekly round-up of the Top 10 Business News and Top 10 Technology news of the week

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