Popular Bollywood actor, Shah Rukh Khan, has now come up with an OTT platform of his own! The new OTT platform will be called SRK+, and a leading director of Bollywood will also be a part of this project.
Read on to find out all the details about this new OTT platform by Shah Rukh Khan!
Shah Rukh Khan Launches His Own OTT Platform, SRK+
Shah Rukh Khan gave a hint of this news over Twitter; his tweet goes, “Kuch kuch hone wala hai, OTT ki duniya mein.” He also shared a creative, where the megastar can be seen standing with a thumbs up, and written on the creative is “SRK+ coming soon.”
Additionally, filmmaker Anurag Kashyap will also be collaborating with Shah Rukh Khan, as confirmed by himself in his tweet. He tweeted, “Dream come true! Collaborating with @iamsrk on his new OTT app, SRK+”.
Anurag Kashyap is an Indian filmmaker, director, writer, editor, producer, and an actor known for his works in Hindi cinema. He is known for famous films like Black Friday (2004), Dev.D (2009), the political drama Gulaal (2009), and the thriller That Girl in Yellow Boots (2011), two-part crime drama, Gangs of Wasseypur (2012), anthology Bombay Talkies (2013), and the drama Ugly (2014).
Will Shah Rukh Khan’s Popularity Affect The OTT?
In September 2021, there were speculations that Shah Rukh Khan will be making his debut on Disney Hotstar.
We wonder if the actor’s popularity will play a hand in making this OTT platform a success, which was observed in the case of KKR, which is Shah Rukh Khan’s IPL team. As per the analysis of Brand Finance, KKR’s rising value as a brand can be mainly attributed to Shahrukh Khan, who is an immensely popular Bollywood actor. Due to the Shahrukh factor, KKR brand continuously received several exclusive brand contracts from various advertisers, which helped them to cement their position.
In 2019, Shahrukh Khan has ranked #6 with earnings of Rs 124.38 crore, as per Forbes’ 2019 Celebrity 100 List.
Comments are closed, but trackbacks and pingbacks are open.