Bharti Airtel may hike mobile call and services rates this year as it looks like they might increase the average revenue per user to Rs. 200 said a top official of the company.
Airtel has been the first telecom player to raise mobile services rates in the range of 18-25% in November 2021.
The average revenue per user (ARPU), an indicator of a telco’s profitability, of Airtel was at Rs. 163 in October-December 2021, which has decreased 2.2% year-on-year.
“I do expect a tariff hike sometime in 2022. I don’t think it’s going to happen in the next 3-4 months because the SIM consolidation and growth needs to come back but I do expect another round of tariff increase. Of course, it has to be determined by the competitors’ dynamics. We would not hesitate to lead just as we have done in the recent past,” Bharti Airtel MD and CEO for India and South Asia Gopal Vittal said.
He did respond to an analyst’s question during the company’s earnings call.
Airtel reported a decline in profit
Bharti Airtel had reported a 2.8% decline in its consolidated net on Tuesday profit to Rs. 830 crore in the third quarter ended December 31, 2021, compared to Rs. 854 crore in the same period a year ago.
The consolidated revenue of Bharti Airtel increased by 12.6% to Rs. 29,867 crore during the reported quarter from Rs. 26,518 crore in the December 2020 quarter.
“We hope that the APRU of the industry, our APRU gets to ? 200 soon preferably in 2022 itself then roughly settles soon after in the next few years to ? 300 which is the modest and good level of ARPU which can then turn return on capital of 15%,” Mr Vittal said.
4G customers of Bharti Airtel in India have grown by 18.1% year on year to 19.5 crore in December 2021 quarter from 16.56 crore in December 2020 quarter.
The data usage per customer on Bharti Airtel India network in India grew 11.7% to 18.28% from 16.37% a year ago.
Mr. Vittal’s statement
Mr. Vittal has said that the company will use USD 300 million (about ? 2,250 crore) for supporting device upgradation, network and cloud business. One of the big levers is device upgradation, second is network and third is cloud.
“The big opportunity for us is to upgrade from feature phone to smartphone. We have developed several capabilities. Software features will enable us to lock a phone on the fly if an EMI is not paid. There are platforms that we are working with to actually lend into devices in order to bring down the unit price of the device,” Mr Vittal said.
He said that the software can enable the company to offer targeted cash back and discounts. He also said that they are going to be aggressive at driving upgrades. At the same time we will do it sensibly. Getting into a subsidy kind of game is not a great idea in a market like India, actually in any market. They do see a significant increase in ARPU when people move from feature to smartphone.
“In the longer term, this upgrade is essential. As a consequence, we will use this (Google) corpus as well as our capability to drive these upgrades.” Mr Vittal said.
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