Kia Sonet, the South Korean auto manufacturer’s compact SUV has reportedly sold 1 lakh units in less than a year since its launch.
The South Korean manufacturer launched Seltos last year in September, at a time when car sales were slumping due to the Covid-19 pandemic. Sonet is Kia’s second SUV made in India, after Seltos.
Additionally, in less than 12 months, the Sonet SUV has become the fourth most selling SUV in India.
Kia Sonet Makes up 17% of PV Sales
Kia India has announced that its Sonet SUV, which was released last year in September has reached the milestone of selling 1 lakh units in less than a year’s time.
Speaking on the milestone, the Executive Director and Chief Sales & Business Strategy Officer of Kia India, Tae-Jin Park said that Sonet was launched when the auto industry was facing its worst slump in history with the advent of COVID-19 pandemic.
While the market was battling rock-bottom customer sentiment amidst manufacturing and supply chain setbacks, Kia India launched Sonet, which attributed the industry-leading features and specifications.
“The one fourth contribution of iMT variant in total sales testifies that the model has also revolutionised the adoption of new technologies. The PV segment has been witnessing multiple transformations over the years, and as a leading automaker, we are committed to the changing trends and offering new-age driving experience to our customers across segments,” added Park.
It is a major competitor to cars like Maruti Brezza, Hyundai Venue, Mahindra XUV300, Tata Nexon.
The SUV’s (Sonet) sale makes up 17% of the overall sales in the passenger vehicle segment, along with 32% of Kia India’s total sales.
There are many reasons for Sonet to have won the preferences of Indian auto customers.
- It offers many segment first features and is available in about 17 variants.
- In the PV segment, Sonet is the only car which offers a proper automatic transmission with the diesel engine.
- 64% of the Sonet buyers prefer the top-of-the-line variant of the car.
- 26% have chosen the revolutionary iMT technology.