Twitter Launches Fleets In India Which Vanishes In 24 Hrs: How To Use Fleets; USPs, Purpose

The ‘story’ feature has turned out to be quite popular across every social media site that it was introduced on, be it Facebook, Instagram, or Whatsapp. 

Next to join the wagon is the micro-blogging site, Twitter, who has introduced the same feature under a different name – Fleets. 

Will Fleets be similar to the story feature on the other apps? Let’s find out!

Twitter Announces Launch of Fleets In India; Will It Be Similar To Insta Stories?

As we all know, photos and videos can be posted on social media as stories, and they automatically disappear within 24 hours. This feature has initiated from Snapchat, after which it was also introduced on Instagram, Facebook, and Whatsapp. 

Twitter has also announced the same under the name Fleets. Kavyon Beykpour, Twitter’s Product Lead, tweeted about the new feature saying, “Namaste! Starting today, Fleets are coming to India. If you’re in India, check it out and let us know what you think!”

As for the feature, it will be quite similar to that of Insta stories – you can check out someone’s story simply by clicking on their profile picture. When people post their fleets, they will appear on the top of the Twitter account. There won’t be any option to retweet, like, get comments, or share the fleet. But people can react to your fleet through the Direct Messaging feature that is also available on the platform. 

India Is One Of The First Three Countries To Get Fleets: Twitter MD India

Manish Maheshwari, Managing Director at Twitter India revealed that India is one of the first three countries that will enjoy this new feature. India is one of the largest and fastest-growing audience markets globally of Twitter, and hence is important for Twitter. 

As per Beykpour, the testing in India will help the company learn if a new mode of conversation will change the way people interact and engage with others on Twitter. He said it would be interesting to study if the diversity of usage is increased if people share their thoughts in a “light-touch and light-hearted” way.