Ola Partners with WWF India to Contribute to ‘Sahasra Jyoti’ initiative; Offers Ola Share Pass for Re 1
India’s largest cab-hailing service, Ola has started taking interest in CSR activities in India. The company recently partnered with Mahindra and Maharashtra Government to offer electric vehicles on its platform. Even the e-rickshaws were started on Ola’s platform itself.
Now, the Bengaluru-based company has joined hands with World Wide Fund(WWF) to provide support to its Sahasra Jyoti campaign, also known as Beacon for the Sundarbans” initiative. This campaign’s objective is to light up 1,000 households in Satjelia island in the estuarine delta.
Satjelia island shares 22km of its boundary with Sunderbans tiger reserve hosting a population of 40,000. WWF plans to set up solar power plants in the area to provide basic electricity to the inhabitants.
Ola’s contribution to this initiative is in terms of every proceed from Ola Share Pass. “Notably, Ola has already pre-sold 20 million+ share rides through a series of activities planned around WED 2017. Additionally, Share Passes are also being sold at just Re 1/- through WWF-India’s online channels,” says ANI.
The Ola Share Pass that was available at Rs. 199 before has been cut down to Re. 1 for people to purchase. You will still get 5 rides at fixed prices, depending upon the distance, but the share pass price has been slashed.
“One small step today – planting a tree, ride-sharing, printing on both sides of the paper – can add up to make a giant difference – #FarakPadtaHai!” says the campaign. You can purchase your Share Pass from the app or the website here. The campaign is live from 5th June and will go on until 11th of June, so hurry up if you want to contribute and make use of the discount.
“We are happy to partner with Ola, India’s largest smart mobility platform and look forward to a continued partnership to build awareness about the environment and sustainable mobility,” said director marketing communication at WWF-India, Himanshu Pandey.
This initiative by Ola is not just to offer support, but to also raise awareness about the issues being faced by residents of India. The company is also hoping that this will help WWF-India in its endeavour to provide solar powered plants and energy to these villages.
In fact, at a time when our fossil fuels are depleting and the pollution levels are at an all-time high, it is imperative for the country to increase the share of renewable energy to create electricity. Sahasra Jyoti also aims to provide renewable energy to the Satjelia island so that it is sustainable in the future as well.
Source: ANI
