Unstoppable Baba Ramdev To Disrupt Online Health Space; Patanjali Will Soon Launch Online Ayurvedic Consultation Platform

Baba Ramdev’s Patanjali Ayurved is right now India’s fastest growing FMCG company; and existing FMCG biggies like Unilever, P&G etc are getting sleepless nights over the meteoric rise of this 5 year old India-born company.

Soon to be a billion dollar enterprise, Patanjali Ayurved has now set its target on the booming online health consultation space; and as per reports emerging, they will soon launch an app for Ayurveda consultation, targeted for worldwide audience.

Patanjali’s Digital Push

As per media reports, Patanjali is attempting to cash in the online boom, and their first venture shall be an app wherein anyone can book Ayurveda based health consultation.

Although no official confirmation was received from Patanjali, the news was verified by ET. Recently, Baba Ramdev had said that the brand Patanjali is receiving around 5 crore searches on Internet, via search engines like Google and Bing. This statement can be an indication about their digital push and plans.

Digital Health Startups Gaining Traction

Online health startups has started gaining traction worldwide, as close to $6 billion was invested in this niche last year; and in India as well, health startups like BigChemist, Practo, Lybrate and others have attracted attention of leading investors.

In April, 1mg, a startup for selling medicines online received Rs 100 crore as venture capital, and online health consultation is one of their plans.

Patanjali Is Now Unstoppable

FMCGs having decades of experience in India are facing some real heat from Patanjali, as it’s now literally unstoppable. Traditional FMCGs like Dabur have revenues of Rs 4233 crore, Marico have revenues of Rs 3903 crore, Godrej has Rs 3585 crore; and 5 year old Patanjali is already clocked Rs 1587 crore revenues last year, a jump of 100% compared to 2014.

By 2017, Patanjali is aiming for revenues worth Rs 7000 crore.

They are aiming to disrupt sports clothing niche, they are taking on global health drinks biggies with their own products, and they are already India’s biggest FMCG in advertisement spending.

After Patanjali’s app for health consultation hits the market, it can potentially disrupt the space and give some anxiety to existing startups, which are banking on investors’ money to expand their reach.

On the other hand, Patanjali is expected to spend Rs 1000 crore in expanding their reach and volume, and their new online health startup would be an important asset for them.

We will keep you updated as more details come in.