[Exclusive Interview] India's 1st SaaS Platform For Incubating Startups (How It Works?)

Recently, we interacted with Mr. Rishabh Kumar Taneja, Founder and CEO of IncuDash – a startup incubator for Indian entrepreneurs.

Here are the interview highlights:

1) Give a brief overview of the company background, its specialization, and services.

IncuDash is India’s 1st SaaS platform to prepare founders for their startup journey. IncuDash specializes in providing end-to-end hand-holding to founders from the ideation stage in any industry and helps them make the climb to grow and have a successful entrepreneurial journey. The major services include Idea Validation, Value Proposition Enhancement, Industry Expert Mentoring, and Fundraising.

2) Describe the disruptive innovation achieved by the company

The biggest innovation achieved by IncuDash is the proprietory Idea Validation algorithm. This algorithm was designed by performing a thorough analysis of thousands of startups that did not make it big in the market. Through deep analysis, the observation was that almost half of the startups were doomed to fail from the get-go. The idea itself did not hold merit in the first place, and hence the efforts of the founders did not bring the desired results.

3) Explain how your innovation disrupts the existing market

The incubation ecosystem in India is still operating in the traditional brick-and-mortar setup. This system isn’t capable of supporting the massive growth happening across India in the startup ecosystem. If we talk about only the registered startups, there are 700 startups for every incubator. If we count the not registered ones, the number grows even bigger. Hence, we built something that helps the masses build innovative business models.

4) Brief us about the proactive Founder/CEO of the company and his/her contributions

The founder of IncuDash is Mr. Rishabh Kumar Taneja. He has a rich work experience of 8 years and is well known in the startup ecosystem as a startup mentor. An engineer by qualification, he has served brands like American Express, Airbnb, and Accenture. In his last corporate stint with Easy to Pitch as a Growth Hacker, he had the opportunity to understand the key contributing factors to the success of a startup. With his knowledge, he has created the frameworks necessary to gauge a startup’s potential at an early stage and what steps to take in order to succeed.

5) Tell us how the company is contributing to the market and benefiting the clients.

IncuDash, as a SaaS product, has the agenda to serve the new-age founders and provide their high-end services at an affordable cost. With their penetrative pricing, they have successfully enabled thousands of founders and helped them embark on their entrepreneurial journey. The clients have benefitted from the thorough Market Research and Competitive Analysis offered by IncuDash and from the valuable and unbiased perspectives of Industry Experts.

6) What makes the company innovative? What are the key partnerships and involvements done to drive the innovation?

Apart from the operational and proprietary tech innovations, one distinct innovation incorporated by IncuDash is offering 24×7 toll-free hotline support to their customers. The founder believes that Entrepreneurship is a difficult journey, and support might be required at any point in time, be it day or night. Prior to IncuDash, no such provisions were available to entrepreneurs across the country.

7) Brief us about the challenges and potential drawbacks of your disruptive innovation

One of the challenges we see is the necessary change in the cultural mindset of the ecosystem. Incubators operate in the traditional brick-and-mortar setup. By offering digital incubation support, there is a continuous evolution of customer needs. Also, as every startup is unique, the challenges faced by them are too. Finding the equilibrium in the pace at which technology is evolving, and keeping the long-term sustainability of startups in mind, is challenging as well.

8) How do you see the company/industry in the future ahead

The industry is poised for exponential growth, and incubators are a support pillar already in scarcity, hence the future looks really exciting. In the coming 6 months, the platform projects to onboard 5000+ startups and help them be startup ready.

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