Very soon, we will witness the reveal of an electric Ferrari, the day which many thought would never come.
But, it was supposed to happen as the Ferrari Luce has been a long time coming, having been announced years in advance.
Ferrari’s First EV Soon To Be Revealed
So far, only glimpses of the cabin were shared by Maranello while the exterior has been draped in Breadvan-like camouflage to conceal the design. The rumors about pricing have continued to surface considering the trickle of details shared by the Prancing Horse.
Earlier during June 2024, media alleged that the Italian electric stallion would start at over €500,000 in its domestic market.
But this claim was swiftly dismissed by the Ferrari, saying the final price had not been set and now, a new Bloomberg report suggests the Luce could be even more expensive.
Ferrari has set a preliminary starting price of approximately €550,000 according to the Company insiders.
It is expected that the final sticker could move up or down by 10 percent and if the figure holds, it would make the Luce a full €100,000 more expensive than the V12-powered Purosangue.
It is noteworthy here that Ferrari’s inaugural EV won’t be an SUV and it will have rear doors and back seats. Besides this, you can expect a grand tourer body style, possibly with a tailgate instead of a traditional trunk.
We are expecting this new launch to feature an entirely new interior, blending analog and digital elements, co-developed with LoveFrom, the creative collective founded by Apple’s former design chief, Sir Jony Ive.
In case, the rumored €550,000 starting price proves accurate then it would make the Luce the most expensive new EV outside the supercar and hypercar realms.
Not only that, it would also surpass the high-end EVs such as the Rolls-Royce Spectre, Lucid Air Sapphire, and Porsche Taycan Turbo GT.
Earlier, Ferrari said that it won’t require customers to buy the Luce to access its rarest gas-engine special-edition models.
Without these options too the reported price would place the EV near the top of the lineup. In the meantime, the CEO Benedetto Vigna remains confident in the model’s success, recently saying early feedback has been “very positive.”
Top-tier Automakers Embracing Electric Vehicles
For the unawares, the claimed €550,000 price translates to about $646,000 as per the current exchange rates.
Although this conversion is misleading considering Italy’s 22-percent VAT (value-added tax). If we consider the historic prices, the cars have been significantly cheaper in the United States than in Europe, and the Luce is unlikely to be an exception.
So far Ferrari has declined to comment on pricing, the consistency of reports placing the Luce above €500,000 suggests there may be some truth to them.
Here, the lofty price also underscores the company’s confidence that it can command such a premium at the same time attracting buyers, even for an EV that breaks with decades of combustion-engine tradition.
Besides this, Ferrari and Rolls-Royce are not the only top-tier automakers embracing electric vehicles.
Additionally, Bentley is just months away from unveiling its “Urban SUV,” its first production model without a gas engine.
Now, the list of ultra-luxury brands without electric models is shrinking as Ferrari and Bentley prepare to join the EV space.
But, Aston Martin and Lamborghini are among the few that are yet to join the space.
