Internet is peppered with examples of how brands have made some huge blunders on Social Media. When hitting the publish button on your brand’s social media page, make sure you never make the below mentioned mistakes: Mixing your…

At a time most food delivery startups are failing and running out of investor’s money, Swiggy has achieved what most could not in first few years of operations. Ola, which was primarily running on cab-aggregation also closed its cafe…

We live in interesting times. The Indian startup world is going through its next evolution, and it brings a whole new lexicon. Cockroaches, down-rounds, layoffs are trying to edge-out unicorns, runaways valuations and constant growth.…

How many startups can you count that solve real world problems instead of just adding value to each other? There are only a handful and one of those that come to our mind is EmbroS. Formerly named Live Braille, EmbroS is the world's…

At a time when every other telecom operator is working towards generating more revenue by increasing its market share, Airtel is working towards its customer experience. Working in line with its ‘Customer First’ philosophy, Airtel is…

The ban imposed on surge by taxi aggregators like Ola and Uber is turning out to be a pain for these companies since the drivers are not willing to ride in usual areas without the extra money they were earning earlier. However, Ola…

It’s Monday morning and time to do a quick wrap-up of posts published on trak.in last week. If you were offline for any reason, this is a great way to catch up with all the tech buzz! In a clear cut case of violation of the ‘free…

Entrepreneurs are no longer seen as the outlaws in the Indian society. In fact, nearly half the Indians are considering to start their own business while every 3 in 4 Indians believe that anyone can be trained to be an entrepreneur.…

Here’s the hard truth: Ninety percent of startups fail. In other words, nine out of every ten startups will fail. It’s the truth and there’s nothing you can do about it. But ... ...if you can avoid the 5 deadly mistakes that…

‘Lean’ is the latest buzzword doing rounds on the startup circuit. Though this thought has been there for a decade, but it's only recently that it has started becoming popular in the mainstream business. Most entrepreneurs are beginning…