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The straight answer would be - yes they will. Otherwise companies will not spend that much amount on the stars day in and day out. Bollywood and cricket the 2 biggest things in India occupy most of the ad slots. The rest is filled by…

I have come across so many example like this in last few years, that I am even surprised that there are still people who rely on buying things (sans railway, plane tickets) on the internet. The ecommerce market in India is small and it…

Airtel is trying out something new. Not radically new but new nevertheless. A phone can have 10 numbers attached to it and it will only have one SIM. The dual SIM technology and the ruckus around it turned out to be a big waste of time.…

Bankers hate it. Merchants hate it. Informed consumers hate it. Bankers hate it because it is not making any money. 60% of the credit card holders do not roll over their credit. Which means they pay their balance in full. A good news for…

DishTV will be watching the online space for comments on sites like mouthshut.com and blogs. This is like a U-turn from what we have seen so far. Companies usually don't like blogs. There were few companies, which employed online…

TCS is looking to double its India revenues in the next 3-4 years. It has earned $500 million in 2008-09 fiscal and wants to make it $1 bn in the next 4 years. From the way things are going for TCS I don't see a problem. Geographically…

If you are noticing India Inc's moves of late then you are bound to notice a trend. Most of the companies are rushing for the rural areas. Be it telecom, banking, computing or the auto industry. What prompts the companies to look for rural…

After biometric passports the action moved to PAN cards. The income tax department has decided to issue biometric PAN cards for new applicants and to those seeking re-issue. These biometric PAN cards would also make sure that one person can…

Reliance Industries, India's most valuable company is forced to make a choice. It is an either or choice imposed by the big brother. The United States after trying a lot of other things is now trying to stop companies doing business in…

The CAT exam which is used for admissions by most of the MBA institutes in India and most importantly IIM's is going online. This move was contemplated in 2008 but, it will be implemented from 2009. CAT 2009 will be a computer based test…