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Indian youngsters  have been the cynosure of all marketers for obvious reasons. High disposable income has given youngsters the power to splurge on things where it can be difficult to justify the price tag.  Branded apparel is…

Inflation is India’s biggest problem now (apart from corruption, scams, parliamentary standoffs, corporate governance). Of course every emerging country has to go through this phase once in its growth phase. Theoretically, some proportion…

The recently launched social network by Google- Google Plus seems to have the right notes from day one. No doubt that there is a section that does not share the same enthusiasm for the social network as others but I personally like what I…

If you have read the Business Page of Times of India today – you must have come across a title saying “Now, Lease a Merc, pay 50% cost”. It probably is dream come true for many as you can have pleasure of having a Mercedes car at half the…

Any Guesses as to which is India’s most popular color choice for car buyers? If you said “White”, you are bang-on. White is the most popular car color for Indians. According to Dupont Automotive Color Popularity Report, more than half…

Ok, so we are now we are an 840 mn strong mobile phone market. What next? How do we use the fact that there is at least some sort of a communication device with the majority of the population? I think of this as a hub and spoke system. 840+…

Before you say “what’s the big deal about it”, here is the thing - VVoB does not require you to have a computer or a 3G mobile phone. You can do it from a normal landline as long as you have a Video phone! BSNL has been trying to bring…

To be frank, I don't have a lot of creative brain cells but that does not stop me from watching advertisements here and there. It was one of those instance where a Dell ad caught my fancy. The advertisement in itself is not a creative…

Great people make great companies. There has been no bigger proponent of the same then the author of Good To Great – Jim Collins. A line from his book says “leaders of companies that go from good to great start not with “where” but with…

Biopiracy refers to illegal exploitation of biological resources and the indigenous knowledge associated with it, for commercial gain. The traditional knowledge, processes and resources widely known in the indigenous population is…