TATA

According to a new study by Brand Trust Report, India Study 2014 (BRT 2014), it has been found that Samsung is the most trusted brand in India right now. Last year, Nokia held #1 position but it has since slipped down to 5th position. In…

Cognizant, Tata, Infosys were the top three users of H-1B visas in 2012, reports US IT publication Computerworld. It outlines how the visa, meant to allow US employers to temporarily employ foreign workers, is being used most by companies…

Ever since the Satyam debacle, corporate trustworthiness took a major blow in India. Satyam scam turned out to be major eye opener and exposed that it is not only the politician driven manipulation in the public sector. However, the scams…

There is no doubt that power is shifting to from West to Asia with China and India being in the fore-front. Indian and Chinese economies were the saving grace during the recession period (Europe is still reeling under that). Asian…

Designing a new product based on certain standards and launching it successfully are altogether two different aspects to be taken care of in a new product offering. This is where most of the new products, especially engineering products,…

Though Google might have lost some plot against the buzzing social networking sites such as Facebook and Twitter, the search-engine major has topped the ranking for being a household brand name across the world, with a value of $44.3…

MNP has been implemented – now its time for a reality check for all the telecom service providers. Good boys will be rewarded and bad boys will be punished. And, for a change, the verdict would come from none other than the king (the…

Top CEOs of multi-national retailers have been lobbying hard for a long time to open up FDI in multi-branded retail for a long time. Obama’s visit this week with his cabal is now touted as the tipping point for the government to change its…

Tata DOCOMO keep surprising us with their offerings – They have been innovative from the word go. Even though they launched their services much later than most of the peers, they have probably done more in changing the landscape on how we…

Brand names and trademarks have always been a sensitive area for the corporations. Given the amount of money and extensive efforts are put in marketing and advertising for the brand creation and recall. It is perfectly logical for the…