bloggers

While Social Media offers an interactive marketing platform, PR extends an opportunity to disseminate information through a credible media outlet. Though both work towards controlling a brand’s image and messaging, they have their own…

Content marketing is the buzzword these days. Everyone is building new products and services and everybody expects a lot of promotion and user frenzy as soon as they launch their product. But it is simply not possible. Everyone won’t feel…

If you are a publisher or a writer, you know the value of a content. And you strive to create great content for your readers. However, every article that you publish on the web has a life cycle. It loses its traction after its time and is…

According to some latest statistics around 770 million people in the country have access to a mobile. Around 1/10th of them have access to the Internet. This shows that Internet penetration is still very low in this country. But there is an…

Google is God when it comes to search – more than 70% of traffic to majority of blogs / sites comes from Google. Most of you know than Google has around 200 parameters on which it ranks a particular webpage. It has now added one more…

This is the last in my series of articles that give a practical, simplified overview of Intellectual Property Rights. It would be a good idea to skim the overview article, and the article on understanding copyrights further before jumping…

Ganesh Festival is really a time for festivities; it slowly starts to get Indian people into festive season mood that spans till end of Diwali. If you live in cities like Pune and Mumbai, you will know the kind of celebration that happens…

Quite a few things happened these last few days in the social networking space. While tons have been written about Microsoft valuing Mark Zuckerberg's Facebook at $15 billion , we mostly missed Yahoo's decision to let go of Yahoo! 360…

Here at Trak.in too, I get atleast couple of emails daily asking for reviews about their newly launched startups. But how many of them do I actually review, probably 10 to 20 percent - only the ones that appeal to me, either the terrible…

As you may know I am an ardent advocate of corporate blogging. As much as a Corporate blog program can work as a great marketing and image building tool, it can work exactly opposite if you do not give enough importance to certain aspects…